There are many ways and moments to enjoy leisure with friends or family, but the afternoon takes the cake. It doesn't matter what we call it, after work or afternoon, but that time slot that starts after lunch and lasts until night is the best possible celebration. This is what 65% of young Catalans who participated in the report prepared by CS On Research for Royal Blis consider.
The Catalan afternoon has conquered the hearts of both the city's inhabitants and its visitors. Something that, for six years, has been accompanied by Royal Bliss, a company that promotes socialization through experiential events in which it is possible to combine the enjoyment of “hangouts” among friends with other leisure activities. This is the purpose of 'Live de Mix', which offers a consumption experience of exclusive Royal Bliss cocktails accompanied by various musical shows.
Of course, when it comes to enjoying the afternoon, don't stay at home, because the afternoon comes with bars, cafes and restaurants. The Royal Bliss study reflects that the majority of young Catalans (79%) prefer to socialize in these spaces. Specifically, during afterwork, consumption occasions in bars and pubs amount to 30.7 million and in cafes 11.6 million. In total, 42.3 million occasions in which mixed drinks continue to be a very popular drink, particularly among women and consumers between 20 and 30 years old, according to Conecta. Even so, the night continues to maintain its appeal and is preferred by 43% of the people surveyed
However, social life is not as much as they would like. 84% of young Catalans between the ages of 25 and 39 would like to be able to get together with friends and family more often, according to the study. And nine out of ten people surveyed consider that, in the post-pandemic world, new technologies have brought about a change in social interactions, by allowing us to communicate instantly and over long distances, but they have also limited in-person social interactions. , at least this is recognized by 25% of those surveyed.
For this reason, today, young Catalans usually meet with friends and family around 1.5 times a week on average and 35% do so only once. 23% hold these meetings once a month or even less frequently. Of course, in this intermittent leisure, Royal Bliss has always been present, a success story that does not stop growing and gaining the trust of clients and consumers who have dared to break the mold and seek complicity with moments of enjoyment.
“Royal Bliss is the most complete and versatile range of mixers on the market, chosen by more than 90,000 hospitality customers in Spain and designed by bartenders to satisfy the preferences of current consumers,” highlighted José Gómez, director of the Eastern Iberia Area of Coca-Cola Europacific Partners. And the variety of nuances offered by the range of premium Coca-Cola mixers makes it the perfect option to combine with other drinks.
Royal Bliss presents an image that breaks with convention. With its formulas made with 100% natural aromas, it has a current, modern and fresh brand identity, which is unique in the market. “It is the best avant-garde proposal with nine varieties for all moments of consumption – aperitif, afternoon and night – as it combines with all types of distillates, allowing lovers of mixed drinks to create personal compositions for all tastes,” highlighted Elena Baz, Senior Brand Manager of Coca-Cola.
The success story of Royal Bliss was confirmed again, this November, with an event presented by Ana Morgade that brought together the most relevant hospitality clients in Catalonia at the Palau de Congressos. One more example of the experiential events that this unique range of mixers makes possible.
