Zara has given one of the most anticipated news to its Spanish clients. The Inditex flagship has announced this week that it will implement its second-hand market during the "second half" of this 2023, so in a matter of weeks the platform could be a reality.
It was last November when the brand launched a pilot test of this service in the United Kingdom. Under the name of Zara Pre Owned, those customers had the opportunity to resell and donate garments, in addition to being able to use the parts repair service with the aim of extending the useful life of dresses, sweaters or coats so that other people can follow them. clothing at very affordable prices.
According to the results report for the first quarter of 2023, the brand plans to promote this platform, both in Spain and in France and Germany, in a few weeks. Undoubtedly, an opportunity to buy clothes from previous Zara collections but also to sell them and be able to make space in the closet to sign items from the new collections.
"The resale section will be organized by product categories with detailed information on each one, including images provided by the seller and data from the original Zara product," the Inditex group explained in November before the start-up of the pilot test that it has used to analyze the behavior of your client.
The operation of the platform is very simple. The space divided by sections shows the current state of the garment and the price set by the seller. The brand acts as an intermediary to facilitate this transaction between the interested parties and, once the purchase is made, the seller has a maximum of three days to send the package using prepaid delivery.
As for the repair service, Spanish customers may request to fix any type of part from past seasons, albeit at a cost. Buttons and zippers can be replaced or seams mended. This process can be done online or from a physical store.
