A place to be inspired, where to discover and where to enjoy a complete calendar of activities. Where, above all things, the experience focused on the purchase takes precedence. This is the new Miele Experience Center store that the prestigious German brand has just opened on Avenida Diagonal 413 in Barcelona, one of the new nerve centers of the city in the field of decoration and home.
Throughout its 200 m2 surface area, the innovative space brings together more than 100 products on display in three areas differentiated by ranges of household appliances. There is the kitchen area, where you can try out appliances such as the full induction hob, multifunction steam combination ovens, vacuum sealer, steam oven, refrigerator and dishwasher. There is the washing, drying and ironing area, and, finally, there is the area for vacuum cleaners. Everything is visible and within the visitor's experience.
“Our Miele Experience Centers seek to offer a memorable experience to consumers to showcase the quality of our appliances and increase desire for the brand and our products. We are so confident in our appliances that we think that the best way for consumers to discover quality is to experience their performance in real use,” declared Antonio Salgado, general director of Miele Iberia, during the store's opening event, held on last October 19. An occasion that featured two exceptional hosts.
Judith Mascó served as the perfect master of ceremonies, while Xavier Pellicer provided the “culinary touch” with a vegetable cooking show in which the quality of the ingredient and perfection in preparation with Miele appliances were key to obtaining the best results. There was no shortage of guests. The new Miele store on Diagonal brought together many well-known faces, such as Juan Avellaneda, Ares Teixidó, Alejandra Prat, Ruth Jiménez, Gemma Mengual and Marta Torné, among many other personalities who did not want to miss such a special event.
Miele Experience Center in Barcelona arrives with the purpose of exhibiting the brand's products and offering its customers the possibility of getting to know its features in-depth through completely personalized advice. And not only that. The store has an extensive program of events and offers cooking courses, product demonstrations and training to experience the products before purchasing them or obtain the maximum performance from them. The experience, above all things.
With this new opening, the German brand continues to promote the values of design, innovation, sustainability and durability that it represents, and which are already present in all of the company's own stores in Spain and in the 160 that are spread throughout the country. world. “There are still many consumers to fall in love with. Our challenge is that every consumer who wants to have the best appliance in their home knows that Miele is the right choice,” said the general director of Miele Iberia during the inauguration.
