In recent years, some fashion brands have unleashed madness with their eccentric designs that have revolutionized the networks. One of the most controversial has been Balenciaga, which has not left anyone indifferent with its bags, towel skirts or bracelets in the form of adhesive tapes that cost 3,000 euros.
But now there is another firm that seems to have set out to compete with the brand led by Demna Gvasalia. This is Jordanluca, a company led by Jordan Bowen and Luca Marchetto that in recent hours has given a lot to talk about with jeans that have already sold out.
The design in question is a pair of pants from the fall-winter 2023 collection, presented at Milan Fashion Week, which stands out for a very realistic pee stain in the groin area, which has sparked controversy. Some controversial jeans that cost 758 euros, a price that has been highly criticized.
“People paying for stained pants”, “what is happening in fashion” or “it is cheaper for me to do it myself” are some of the comments that can be read on Twitter - now known as You can believe these jeans are sold out.
It is unknown if Jordan Bowen and Luca Marchetto were trying to create controversy with this design or it was simply a hallmark of what the brand represents. Without a doubt, they have managed to generate great interest with their piece that would hardly be worn by style prescribers.
According to tiktoker @carlomaranon, this article is an “irony of capitalism that the brand links to desire, lust and perversion.” An opinion shared by many of his followers, who cannot avoid jokes with this design. “I'm finally going to be fashionable,” “and the poop ones when they come out” or “I make them for free when I get a laugh” are some of the reactions.
