Silent luxury is on everyone's lips since the main fashion headlines have begun to coin the term this season to refer to the outfits of the protagonists of Succession. Constructed from high-end garments, made with high-quality fabrics but without visible logos or labels, this rising aesthetic obsesses the luxury consumer, who seeks sophistication and minimalism for his summer wardrobe and moves away from extravagant and the logomania.
Along these lines, firms that have traditionally opted for these same values find their great ally in this aesthetic. One of them is the Spanish Simorra, who this Wednesday announces a special launch that follows in the wake of this new way of wearing luxury.
Elegance and sophistication are the bases of Simorra's first bathroom collection. A line inspired by the Collioure of the 50s, an artistic center and refuge for artists who sought inspiration in its Mediterranean landscape, its picturesque streets and its historic charm.
Its pieces, made with a versatile and high-quality fabric, are characterized by their corset-type cut, triangular necklines, and draping strategically designed to flatter any figure.
In this line, named Collection, minimalism and polished lines take on a high sense and show that the line that luxury will follow this summer goes precisely through austerity in shapes and colors. Going back to the basics, to natural fabrics and earth tones is once again a trend today and almost a necessity to consume luxury in a responsible and lasting way.
