On the eve of his 60th birthday, Paco Rabanne became a rabanne. Streamlined and more international in spirit, the name change to Rabanne represents a pivotal moment for the house, which celebrates a decade of remarkable growth and hopes to shape a new future where fashion and beauty come together in one label. and a unique lifestyle.
This name change is accompanied by a new visual identity and a high-impact logo, which pay homage to the avant-garde legacy of monsieur rabanne and respect the pioneering heritage of the brand. The bold new typeface draws inspiration from the house's archives and its first fragrance, calandre, launched in 1969.
With this new visual identity, the brand adopts a more refined signature, with the smooth silhouette of the "r" monogram, signaling a confident modern minimalism as the brand enters a new chapter. Likewise, the logo is written in lower case for a disruptive and groundbreaking approach.
These new designs will gradually appear over the next 12 months, encapsulating the maison's status as a global powerhouse in luxury. Appearing on all logos, campaigns, packaging and points of sale, they will fuse fashion and beauty under a singular, distinctively creative, inclusive and innovative approach.
To accompany the name change, the maison is entering new territory with the launch of its first makeup collection: an innovative range of high-performance formulas that fuse unexpected shades with on-trend fabrics - metallic finishes to galvanize a new generation that Unleash unlimited creativity and express who you really are.
From fashion to beauty, the Spring-Summer 2024 collection will be shown at the brand's show next September, reflecting the persona of the legendary Diane Kendal, who has been appointed creative director of global beauty for rabanne beauty.
Inspired by the legacy of the pioneering fashion house, rabanne makeup is presented in striking packaging, in shimmering gold, metallic silver and mirrored. Each must-have product draws inspiration from the show's codes, symbols and icons, including the iconic 1969 bag and XL jewelry, creating ultra-desirable pieces for rabanne enthusiasts to collect.
Born in Paris, created to forge a new future, rabanne Makeup invites you to play through four uncompromisingly daring universes.
