New controversy in the world of fashion. Adidas has surprised everyone with the launch of a line of swimwear for women in which a man has posed as a model. This new proposal is part of the Pride 2023 collection and is already on sale on the web, in the women's section. However, despite the fact that the proposal is launched with the best of intentions, there are many users who have not been satisfied with this initiative.
According to the Daily Mail, there are many clients of the brand who have accused the company of "erasing women". "The young man who wears the women's swimsuit has hair on his chest and a bulge in the crotch area," some users say on social networks. The issue, and what has also caused a great debate, is that at no time does the brand specify how the model identifies, whether as a man, as a woman, as fluid or as trans.
The design has been created by the South African Rich Mnisi, and, as can be read in previous lines, it has been presented on the occasion of pride month, which begins in just twelve days, with the arrival of the month of June. Adidas advocates that the swimsuit is "a celebration of self-expression, imagination and the unwavering belief that love unites." For his part, the designer assures that the Pride 2023 campaign was born with the motto: 'Let love be your legacy'.
"The time has come to bond, love and be loved by family and community. This is the day to love unbridled, without filters, without shame, without ever looking back," he added. The line also includes T-shirts, shorts and sportswear with the phrase 'Love wins'.
The campaign has received a great deal of criticism. The hashtag
The controversy has already reached other expectations, such as politics. Marjorie Taylor Greene, a Republican congresswoman, has also wanted to express her opinion. "Who tells these big corporations to alienate women, half the population, to market to trans people, who are less than 1%? -he has asked-. Businesses are for profit, not political It doesn't make sense," he said.
Despite the fact that the vast majority of Internet users have criticized the collection, many have also come to its defense, while others 'joke' pointing out that Adidas and Nike are fighting to see which of the two goes "bankrupt". It should be remembered that a few months ago, the American brand was involved in another controversy after collaborating with the activist and trans influencer Dylan Mulvaney. There were many who criticized that the young woman, who identifies as a woman, wore tights and a brand top without having undergone sex change surgery.
