The tennis player's uniform jumps off the court. The sophistication of sports fashion, with high-end fabrics in very comfortable designs, is the latest obsession of the Village and its catwalk is located in the stands.
Luxury firms such as Louis Vuitton, Versace, Chanel and of course La Coste have included features of the tennis player's attire in their latest ready-to-wear collections. Thus, the pleated skirt lengthens to the feet in the Carolina Herrera line and the sneakers are postulated as the essential footwear in both formal and informal looks.
To communicate it, what better than having great tennis celebrities as brand ambassadors. From Carlos Alcaraz for Calvin Klein to Naomi Osaka as the face of Louis Vuitton. Tennis is today synonymous with luxury.
