Frosty makeup, the nineties beauty trend that returns in 2024

If we have learned anything from the field of trends – both in fashion and beauty – it is that they are cyclical and always return.

Oliver Thansan
Oliver Thansan
07 January 2024 Sunday 10:35
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Frosty makeup, the nineties beauty trend that returns in 2024

If we have learned anything from the field of trends – both in fashion and beauty – it is that they are cyclical and always return. Just when we thought we would live forever in a peaceful world of thick, bushy eyebrows, thin ones make an appearance again. We have also witnessed the return of the marked lip liner and many of the most requested haircuts in hair salons today draw from past decades.

Therefore, it is not surprising that the frosty makeup that was so strong in the nineties has made a triumphant return in the fall of 2023 and is going to be precisely one of the most acclaimed in the remainder of winter this 2024. Are you ready to May your look leave everyone frozen?

The word frosty translates into Spanish as 'frosty', but not like the fruit of the roscón that you either hate or love, but rather like that effect of ice on surfaces. Thus, applied to makeup, this concept seeks to recreate a frozen effect on the face, with a cold but very shiny appearance.

It focuses mainly on eye shadows and lips, although blush and highlighter are also essential for an authentic and perfect finish. It consists of using pastel colors in cold tones, such as blue, green, violet and pink, always with a shiny effect, as well as metallic colors such as gold and silver.

In the 1990s, celebrities such as Pamela Anderson, Christina Aguilera, Jennifer Lopez, Tyra Banks, Britney Spears and Kate Moss made this makeup their watchword. It is extremely easy to recreate, since you only need a shadow with a shiny finish to apply it unceremoniously to your eyelid, even up to the arch of the eyebrow. If you wish, add an eyeliner to add drama to the look. For their part, the lips must also give a very juicy appearance, using gloss and gloss, avoiding matte lipsticks.

As for blush, you should opt for a cold tone that incorporates bright pigment. Finally, the highlighter will be the final icing on the cake to achieve that frosty aesthetic, applying it to the tip of the nose, under the arch of the eyebrow, the tear ducts and the cheekbones.

As a tip to make it look good, frosty makeup especially benefits from cosmetics in cream format, both shadows, blush and highlighter. This is because it is much more juicy and even moist than powder textures, thus resulting in a greater sensation of having frozen frost on the complexion. Finish off your makeup with an illuminating setting spray to make the look last and shine longer.