Matte lips are a trend again this 2023. These lipsticks leave very beautiful lips, soft, with a velvety appearance and with a much more pigmented tone. But there is also the fear that they will crack and dry out more easily. Something that does not happen to Bella Hadid, who has just revealed her secret to show off supermodel lips.
The top has become the image of the new lipsticks by Charlotte Tilbury, the make-up artist for Hollywood stars. The brand has just released the new Airbrush Flawless Lip Blur, a liquid lipstick created with Powder Blur technology that leaves matte lips smooth and perfectly hydrated for 24 hours thanks to hyaluronic acid.
In addition, its innovative diamond applicator guarantees greater precision when applying it and its powder blending technology leaves a soft and light veil of matte color that lasts up to 12 hours. A lipstick that follows the technique that Tilbury used backstage, mixing concealers and powders to obtain smoother, fuller lips.
"Bella is the perfect partner for this campaign. We both share a passion and understanding of the power of good makeup to transform the way a person feels, so they can be more confident and take on the world." explains the make-up artist, who adds that the model told her how she was "obsessed" with her Airbrush products, which she takes to all the photo shoots.
"It was incredible to watch Bella use the different lip shades, from the gorgeous and flattering Pink Pillow Talk to the powerful Ruby Blur, going up and down, smudged and bold, to create the most euphoric and joyous energy we could all feel. all around us," says Charlotte Tilbury, who wanted to dedicate the campaign to the sexy, monochromatic atmosphere that was so popular in the 1990s, a time when supermodels emerged.
For her part, Bella says, "It's a dream come true to be on this beauty project with Charlotte, launching our first official campaign together. She is a creative force in the beauty community with her energy and incredible innovations. No I can't wait for the whole world to see the magic we've created."
Hadid is a big fan of all Charlotte Tilbury products, especially these new lipsticks that are available in eight different shades designed to suit all styles and moments. "With each color I wear, I can be a different version of myself. I love the versatility of the Lip Blur, and how you can wear it smudged or bold depending on how you feel and the occasion," she says.
The Airbrush Lip Blur launch features a notable novelty: the Charlotte Tilbury mobile app. A space where the makeup artist shares her beauty secrets and in which her clients will discover how to successfully apply her products, as well as be inspired by makeup proposals. It is precisely in the application where the lipsticks can be purchased exclusively from June 13 and, from June 15, in the online store.
