With a record of participating brands and accredited visitors from 90 countries. The same figures from 2019, a year before the pandemic. This is how the Barcelona Bridal Fashion Week (BBFW) has been presented, which will be held at the Fira de Montjuïc, from April 19 to 23.
350 brands from 34 countries will participate in the show, and it will attract some 20,000 buyers from reference or high-level stores from 90 countries. And 34 designers and brands will parade on the catwalk, among which the debut of Elie Saab in Barcelona stands out.
The Lebanese designer, one of the favorites of the red carpets, has chosen the Catalan capital for his first world parade of his bridal collection.
This year's Barcelona Bridal Fashion Week has the slogan Rise (take the leap) "because we have already reached the pre-pandemic figures and there is still a week to go," Albasarí Caro, the new director of the bridal event, explained at the press conference. , who seven months ago replaced Estermaria Laruccia in office. "A great job has been done in recent years and the BBFW has become a world reference along with New York, although ours brings together the catwalk and the fair, that is, the image and the business, in a single space," he explains. Expensive.
Born in Miami, she has been in Barcelona for 25 years and the last 10 she has worked at Pronovias, which gives her great knowledge of the sector: "From my experience, I have the bride very much in mind, what she looks for when she goes to the store to feel beautiful , their needs, but also their vulnerability… It has been very enriching and it is very nice to be able to accompany the bride on that special day”.
On the catwalk they will present their collections for 2024 Rosa Clará, Atelier Pronovias, Jesús Peiró (who turns 35 and will be the first to walk the show), Isabel Sanchís (winner of the last edition of Madrid Fashion Week), Yolancris, Sophie et viola (the one chosen by Tamara Falcó for her wedding), Marco
And as for international firms, apart from Elie Saab (Lebanon), star of Bridal Night, there will be Cymbeline (France), The Atelier by Jimmy Choo (Malaysia), Agnieszka Swiatly (Poland), Marylise
The catwalk will also feature the emerging talent of Andra Lalanza, Lorena Panea, Mireia Balaguer, Poesie Sposa, Camilla Elena, More and Studio Serravalla.
Albasarí Caro emphasizes that the bridal world is the maximum expression of fashion, hence at the Barcelona Bridal Fashion Week the trends also at parties and at the ceremony are as important as the business. Spain is the fourth largest producer of bridal gowns, behind the United States, China and Vietnam. It produces a million dresses a year and 80% are exported.
Sustainability and zero kilometer production are other of the commitments of the new director "we are very aware of this, to achieve the least impact on the environment during the Bridal celebration, but the bride is also looking for sustainable brands and also that work in an artisan way”, affirms Albasarí Caro. In this sense, one of the novelties of Barcelona Bridal Fashion Week is content in video format related to bridal fashion "because we want to be inspiring", such as work in artisan workshops, "which is being lost due to a lack of generational change".
Another novelty is the Bridal
