The company BCN Visuals marked a great business milestone when in 2021 its 3D ad technology reached the screens of Times Square. Three years later, the startup has surpassed itself again, designing the visuals of the largest light attraction in Las Vegas: Sphere, a giant 54,000m2 ball of light.
“It is the largest LED screen in the world and, in recent months, we have projected advertisements commissioned by companies such as Google, Xbox, Android or Heineken,” says Eric Sas, who founded the company in 2019 together with Alan Company.
Since practically its inception, the startup has become accustomed to working for large entertainment and automotive brands, mainly from the United States. Disney, Cadillac, Super Bowl, Formula 1, Futbol Club Barcelona and Playstation are some of its clients. The demand for its projections, shocking to anyone's eyes, has led the company to win several awards, such as five Clio awards and five Muse awards. And that has translated into the results. In 2023, BCN Visuals has earned 10 million euros, 50% more than the previous year, and has registered a considerable profit margin, which Sas prefers not to reveal.
This year, the company hopes to continue growing, with the focus on the US (90% of its business), although Sas does not venture to make any predictions. “2024 has started a bit at a standstill: the advertising industry is suffering from the slowdown in car sales due to high interest rates. In addition, the actors' strike in Hollywood has delayed some advertising projects linked to films," says the entrepreneur.
Despite this, the company hopes to continue growing and expanding the team, which now consists of about 60 people, all linked to the Barcelona office.
The growth has been financed mainly with its own resources, but since the summer of last year it has had the support of Nazca, an investment fund from Madrid that took a stake in the company in exchange for providing financial support. “We do not reveal figures, but apart from capital, Nazca has helped us professionalize the business,” says Sas.
In a three or four year horizon, BCN Visuals aspires to become part of a large group with a global presence. “The company is for sale and now its value is about 60 million euros, a figure that we aspire to be much higher in the medium term,” says the businessman.
