Where to find the bikinis and swimsuits that will be successful this summer

With the arrival of summer, the tireless search begins: finding a bikini or swimsuit that flatters, that is beautiful and comfortable, that also does not lose its original color when it passes through sea water, chlorine and heat.

Oliver Thansan
Oliver Thansan
03 May 2024 Friday 16:36
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Where to find the bikinis and swimsuits that will be successful this summer

With the arrival of summer, the tireless search begins: finding a bikini or swimsuit that flatters, that is beautiful and comfortable, that also does not lose its original color when it passes through sea water, chlorine and heat. Although in swimwear trends are not as ephemeral as in the case of clothing, each year new silhouettes, shapes and colors are proposed that replace those that were so coveted last season.

Given the infinite variety of styles available, there are certain patterns and fabrics, as well as colors and prints, that are already postulated as the clear summer trends.

Beyond prints and neutral bikinis, textured swimwear is very popular. An original way to give a flirty touch to a beach style without falling into stridency, like those proposed by Monday Swimwear, which in addition to flattering all skin tones thanks to its classic mauve color, the hallmark of this collection, are designed in different silhouettes to adapt to all types of bodies and needs.

Other brands with textured bikinis and swimsuits are the Californian Oneone Swimwear or the Swedish OAS Company.

But if there is one trend that will dominate the beaches and pools this summer, it is jewel swimsuits. Whether with rhinestones on the bust, with metallic fabrics or, like those from the Dolla brand, with interchangeable straps made of shiny beads, pearls or chains in all possible shapes. These from this brand are a discreet and elegant option to join this trend without giving up the style and glamor of wearing jewelry incorporated into the bikini.

Another brand that is strongly committed to jewel bikinis is the luxurious Magda Butrym, which has models with embedded pearls and metallic fabrics in its new collection. It is joined by other brands such as Oséree or Philipp Plein.

The high waist is back with a bang this summer, perfect for narrowing the waist and covering the abdominal area without having to give up the two-piece. This floral model from the sustainable Spanish brand Bohodot has a very high-waisted bottom and an adjustable neckline bra. Three trends in a single bikini.

The high-waisted panties from the sustainable brand with zero carbon footprint Reformation, the daring and reversible ones offered by PQ Swimwear and those hand-dyed by the artisans of Rabens Saloner will triumph.

Sand, terracotta, tile, chocolate or coffee, there is a tone for every skin type. They are undoubtedly the colors that most flatter tanned skin. And for swimsuits? With or without underwire, with a high or very low waist, textured or in silky fabrics like this sophisticated model from Love Stories, a brand created by and for women. A model that stands out for its simplicity while elevating the beach look thanks to the shine of its fabric.

There are options in all possible earth tones, such as the printed bikinis from Loewe and TCN, the logomania cut-out swimsuit from Gucci or basics as divine as those from Medina.

It is one of the most original trends of the summer. After conquering the European catwalks, shells, algae and underwater motifs star in the new swimwear collections from Adriana Degreas or Noire Swimwear. The latter surprises with a shell-shaped bra that, in addition to being available in several bright colors, has a trikini version and a full-length version.