Just when it seemed that fashion magazines could not contribute anything to the conversation on the Internet, the most famous editor of all time, Anna Wintour, decided that Lauren Sánchez would be part of the pages of the December issue of the most famous newspaper of all. the times, Vogue.
Photographed by Annie Leibovitz, Sánchez poses throughout the Texas ranch that her fiancé, Jeff Bezos, has in Texas. It was precisely the image they share, and in which they appear hugging, that has sparked the most comments: “How much did she pay you to make her biceps bigger?” (the arm, it is true, takes center stage from an engagement ring that, in the words of the magazine, “is probably visible from space”), “I wish Instagram had a filter to block public relations content,” “So "Vogue is going to continue to insist on offering people content they don't want."
That's exactly the question magazines have been trying to answer for years: What do people want? Judging by the comments section, your audience doesn't want this. Who could want it? The rest of the men on the list of millionaires whose third place occupies Bezos, or those who aspire to be like him. Some are also susceptible to becoming advertisers, sponsors of the MET gala and other forms of collaboration (insert click of a cash register here).
Just 24 hours later, GQ - also its North American edition - unveiled the second cover (the first stars actor Jacob Elordi, the third by artist Travis Scott) of its annual issue dedicated to men of the year: Kim Kardashian. There are few faces of Kardashian that we have not seen and many unoriginal reasons to make her the cover woman, but the fact that she is preparing the launch of the Skims men's line and that in the interview she remembers her father are more than enough reasons to justify her presence. .
Will Welch, the magazine's director, has managed to renew a well-worn marketing resource - the idea of man of the year - by satisfying the commercial needs of his publication. Having many ideas and knowing how to do without some of them is, after all, editing.
Turning the page, not the media: after months of negotiations, businesswoman and former model Karlie Kloss has bought the i-D newspaper from the Vice group. One of the best known in the field of alternative magazines (or style press in industry jargon), it cannot be said that it has lost the pulse of its audience, but nor that it enjoys excellent health. Is a magazine the business of the century? Probably not. Because they exist to reflect the culture of their time, their calling is in some way relevance. Furthermore, publishing houses have always been in the hands of wealthy people (traditionally families) with cultural concerns. Nobody, however, invests to lose money.
In another order of things: Balenciaga has put on sale for 625 euros an American terry skirt that, for some reason, did not arouse controversy when it was presented last May. That it has done so now means that the firm's reputation is once again in good health, and that Ikea has decided to take revenge for that blue bag that Balenciaga sold in 2017, that there is a whole universe of social media managers out there who could do very well in fashion brands.
Maybe Demna Gvasalia, creative director of Balenciaga, is not as close to leaving as everyone thought in the same way that Nicolás Ghesquière is not leaving Louis Vuitton anywhere. LVMH and its artistic director for the women's line have renewed their contract for five more years. What does it mean? That sales are going well. The announcement, by the way, was produced simultaneously through the reference publication Women's Wear Daily and the house's distribution channel on Instagram.
Fashion is an industry eager for news, and just because some rumors are never confirmed doesn't mean they stop circulating. These days it is said that Sarah Burton, creative director of Alexander McQueen from 2010 until last October, could be about to become artistic director of Givenchy.
Some better known data this week: The Attico, created by Gilda Ambrosio and Giorgia Tordini, has entered the Top 5 of the weekly index of trending brands by Lyst, the platform that tries to elucidate the relevance of fashion brands on the Internet .
Burberry has made public that, if luxury demand continues as it has up to now, it will not achieve its growth objectives this year (the work of its creative director Daniel Lee has little to do with it, because its first collection reached the store just six weeks ago) and Vestiaire Collective has announced that it will no longer accept 30 fast fashion brands in its resale catalogue, including Zara, H
