Next morning, starting at 1:00 a.m., Apple will make its first Halloween presentation, which it has titled Scary Fast. Under this adjective are hidden the latest updates to several Mac computers based on the third generation of Apple Silicon chips, the new M3. It will be an exclusively online presentation at a very unusual time for the Cupertino company's announcements, which usually starts its events around 7 p.m. in the central European zone, by which the time is governed in Spain, and which coincides with the tomorrow in California.
The global computer market is beginning to recover from the post-pandemic crisis, a serious drop in sales after the equipment purchasing euphoria when millions of people around the world were forced to work from home. Last week, Qualcomm, a leader in the production of chips for mobile devices, announced its entry into the PC market with new processors based on the ARM architecture, the same one used by all Apple computers. The Bloomberg agency revealed last week that Nvidia, specialized in chips and graphics cards for video games, also has plans to enter the personal computer market.
So the arrival of Apple's new chips and renewed equipment is of crucial importance at a critical time in the computer industry. The Californian company does it with a technology that it hopes will have no rival in the market. The new M3 chips are created with the new 3 nanometer technique from the Taiwanese TMSC, which also equips the iPhone 15 Pro and Pro Max with the A17 Pro chip. They are the processors with the smallest transistors, which allows more in less space while reducing heat and increasing the process speed, since they offer less resistance to the passage of electricity.
In the laptop range, Apple is expected to present new MacBook Pros with the same design as the current models with the new M3 Pro and M3 Max chips. According to Bloomberg, the apple company has tested several versions of the M3 Pro, one with a 12-core central processor (CPU) (6 high-performance and 6 high-efficiency) and an 18-core graphics processor (GPU). . Another version of the M3 Pro that has been tested has 14 cores (10 high-performance and 4 efficiency) along with 20 cores for the GPU. Of the M3 Max, only one possible version with a 16-core CPU (12 high-performance and 4 efficiency) and a 40-core GPU has been leaked.
The Scary Fast presentation may also mean an internal renewal of the iMac. With the same design as two and a half years ago, Apple's all-in-one is the least evolved computer in terms of process in its entire range. While the iPad Pro has the M2 chip, the current iMac is equipped with the M1, so the move to the M3 is one of the most likely of the company's announcements. It is also possible that Apple will take the opportunity to present new devices that abandon the Lightning connector, which began in September with the iPhone 15, such as keyboards, mice or trackpads.
