In this video, Professor Pablo Foncillas explains to us that contrary to what many believe, "the salesperson of the future will not only be armed to the teeth with the latest technology, but with an even more powerful arsenal: ethics and integrity." "While everyone talks about artificial intelligence and big data analysis, it seems that we have forgotten what is truly revolutionary: selling honestly," insists the researcher.
It is something that the client demands. "Not only is he more informed, but he is more demanding with corporate morality," he says. Being transparent and honest becomes an obligation.
In addition to the client, from outside, you have to apply it with yourself. "Giving open access to data and strategies empowers marketers to make credible promises," he says.
Thus, "having a reputation for being a credible, business-savvy and personable person will be the key to surviving and succeeding as the market changes."
What will companies gain that follow these premises? The answer, in the video...
