It all started in 1870, when William Penhaligon, a Cornish barber with a great sense for business, opened a shop on Jermyn Street where the best of exclusive Mayfair passed by. With his innate skill, William managed to cut the beard of the Shah of Persia and made his way to the English court, which after his death granted the brand the much desired Royal Warrant. In 1872 he created his first fragrance, Hammam Bouquet, and since then he has not stopped surprising with his perfumes with argument. With Portraits he discovered a family of fragrances dedicated to noble imaginary characters worthy of the best novels by P.G Wodehouse, or the early days of Evelyn Waugh's Brideshead in all its splendor. The ironic English sense of humor distilled drop by drop.
The brand's new story takes us to a London laboratory illuminated by candlelight, with shelves full of illustrated botany books and encyclopedic classifications of plants and flowers that offer all kinds of recipes to make almost magical potions with their natural powers. . They smell good. What if they became one of those amulet aromas capable of turning some circumstances that don't smile upside down?
With Potions and Remedies Penhaligons wants to scare away evils with five transformative formulas that speak of audacity and falling in love; of enthusiasm, search for happiness and calm. They don't change lives – reality is stubborn – but they can put you in a better mood if you pay attention to them. It is the power of perfume, capable of favoring moods and sending messages to the brain to reset moments and keep the good. Worldly pleasures without side effects that leave notes of incense, leather, vanilla, roses, green hazelnut in the air... The names, Eau The Audacity, Vra Vra Vroom, Liquid Love, A Balm of Calm and Kiss Of Bliss challenge us to read them aloud rehearsing the best British accent without complexes. Is there a potion to achieve this?
The brand's new story takes us to a London laboratory illuminated by candlelight, with shelves full of illustrated botany books and encyclopedic classifications of plants and flowers that offer all kinds of recipes to make almost magical potions with their natural powers. . They smell good. What if they became one of those amulet aromas capable of turning some circumstances that don't smile upside down?
With Potions and Remedies, Penhaligons wants to scare away evils with five transformative formulas that speak of audacity and falling in love; of enthusiasm, search for happiness and calm. They don't change lives—reality is stubborn—but they can put you in a better mood if you pay attention to them.
It is the power of perfume, capable of favoring moods and sending messages to the brain to reset moments and keep the good. Worldly pleasures without side effects that leave notes of incense, leather, vanilla, roses, green hazelnut in the air... The names, Eau The Audacity, Vra Vra Vroom, Liquid Love, A Balm of Calm and A Kiss of Bliss challenge us to read them aloud rehearsing the best British accent without complexes. Is there a potion to achieve this?
