Grup Parlem continues its territorial expansion strategy by replicating its successful model as a local operator in the Valencian Community with the Aproop brand. The firm is growing rapidly and opening the market in this autonomy, so it plans to increase turnover by 50% by the end of 2024, as well as achieve a 3% market share as a proximity operator.
Aproop now presents a new brand image and website with the aim of reinforcing its values and products as the best-known Valencian telecommunications operator in the area. Aproop's new brand image is announced with the "Canvia el que et canvia" campaign.
This rebranding of the company aims to modernize the brand image to better reflect the company's current values, mission and vision. Aproop Telecom wants to adopt a more contemporary and fresh image to better align with its clients and, at the same time, differentiate itself from the competition, in a very competitive telecommunications market. Ultimately, Aproop wants to redefine its brand identity to clearly show its competitive advantages and attract new customers, connect with a broader audience and stand out from the competition, according to its proximity model.
With the desire to provide an exceptional experience to customers, the company also continues to invest in customer service in the support areas to respond even more quickly to the needs of its users. At the same time, Aproop collaborates with local organizations and participates in community events to generate impact in the community.
Aproop is defined as an operator that speaks the same language as its clients, that treats them well and listens to them, and in which the only surprises there are are good ones. An operator that offers everything that a mother or father would want for their children: good company. For this reason, within the Change the one that changes you campaign, it also presents the new brand character: Cremaet. The character wants to personify the current situation of consumers towards traditional telecommunications companies, which do not respond to their demands, as opposed to Aproop Telecom, which accompanies them and listens to them to offer them an exceptional experience.
On the other hand, the new corporate website https://aprooptelecom.com/ is also announced, which presents a complete redesign, taking into account the new brand identity. The page incorporates new elements that make it more visual and intuitive, and new content: more complete pages with more attractive technical sheets, expanded FAQ's, corporate brand information and a search engine for own stores and authorized distributors, among other improvements.
The replication in the Valencian Community of Parlem's proximity operator model, through Aproop, is the first step in the company's long-term objective of leading several regional proximity operators to territories with a culture typical of the rest of the Spanish State. and at the European level. On the other hand, Grup Parlem has proposed doubling EBITDA during the year 2024 and its commitment to Aproop is one of the strategic lines to achieve this ambitious objective.
