More and more women, over 40, feel comfortable in their own skin and are committed to looking as youthful and healthy as possible, taking great care of their facial skin so that it offers its best version. The formula to achieve this is clear: in addition to being consistent in your beauty routines, the key is to choose renowned brands and high-performance treatments that take advantage of the most innovative technology and put it at our service to achieve a radiant face that exudes vitality. With more than 150 years of history combining innovation and excellence, the emblematic Japanese brand Shiseido constantly improves its proposals to fight against aging. An example of this are the intensive treatment formulas of its Vital Perfection line, a true dream team that includes twelve luxurious beauty elixirs.
Under the motto “Potential has no age”, Sisheido invites us to live our best moment while taking care of our future with Vital Perfection; a philosophy that matches perfectly with the values of one of the most authentic and admired actresses in Hollywood, Anne Hathaway. The Oscar winner and global fashion icon is the new ambassador of the line worldwide, thus joining an emblematic brand with which she shares versatility and timeless elegance.
The actress, who sports one of the most perfect complexions on the big screen, is a firm believer in celebrating inner beauty at each and every stage of life. “It is very upsetting to have to hear that age is wrongly identified as a barrier to growth. I would prefer to celebrate it as the gift that it is. For me, it is an exciting privilege to grow older and have the opportunity to learn more about yourself,” she notes.
One of their must-haves from the line is, without a doubt, the LiftDefine Radiance Night Concentrate night serum. Inspired by an award-winning discovery on facial muscles, this nighttime concentrate effectively combats sagging skin, defying the effect of gravity while you rest, acting on the jawline for a lifting effect and a redefined facial oval. Thanks to ReNeura Technology, the result of the firm's extensive experience in neuroscience, it acts in harmony with the skin's nervous system to activate its natural regeneration mechanism. An ideal serum to use as the last step of a night routine for women who, like Anne Hathaway, like to take care of themselves.
