All experts say that the pandemic has advanced the digitization of companies by at least 10 years. But going digital doesn't just mean working remotely or selling products online, going digital means much more: it's using the tools we have to improve performance, automate processes to release loads and improve the user experience.
For all this, it is important (if not essential) to seek advice and be guided by expert companies in the sector. One of them is Incentro, the digital transformation consulting firm specializing in cloud solutions. "Companies must make a total optimization of their resources, as well as the automation of their business processes, to be much more efficient, reduce costs, facilitate day-to-day work and access new business models," he says. Alejandro Tezanos, Managing Director Cloud at Incentro Spain.
In every trip there is a destination that, in this one, is the digital cloud. But, as with any journey, the journey is important. For this reason, analyzing the data of each company to transform them into conclusions is the first thing that Incentro will do. Thus, it will detect the real needs of each organization to remain competitive in a changing world full of constantly evolving technology.
Thanks to more than a decade that Incentro has been a Premier Partner of Google Cloud, helping clients from all over Europe, advising and accompanying them along this path to the cloud, the company knows perfectly well the steps to follow so that each section of the path as simple and safe as possible: analysis and planning, migration and optimization, or even the modernization of its clients' infrastructures and applications to make them more agile and competitive. All this with the security provided by a specialized team of more than 500 people distributed in the countries where it operates. Also thanks to Google's powerful tools, one of the great focuses of specialization, within this area, is the design and implementation of unified and intelligent data platforms and their predictive analytics solutions.
Modernizing the applications used in companies is essential to compete in a global market that has gone, in a short time, from the need to have an online presence via the web to that of becoming a digital company. “The company that modernizes its applications using managed services will gain flexibility, scalability and agility; will achieve a reduction in go-to-market; it will adapt more quickly to market volatility and the pace of competition; or it will benefit from greater access to innovation”, says Miguel Cortés, Technology Manager at Incentro Spain.
First, you have to analyze the needs of each company and also of each sector. “If your business isn't under pressure, you don't always need to think about a complete modernization.
Here the work of specialists who advise you comes into play. The main thing is to start with an in-depth initial analysis that defines the best strategy and makes us sure that the change covers a real need”, Cortés details. What is certain are the benefits that these more or less radical changes bring to companies, and that do not depend on the company, the sector or its size. They are necessary changes for objective benefits. "The benefits are so relevant that we can say that the modernization of applications, more than a fad, is, at the moment, a trend," says Cortés.
And if one must lead by example, Incentro is also at the forefront, as confirmed by its presence in the prestigious Great Place to Work list for the last ten years, the classification of the best companies to work for. As Tezanos states, “happy employees deliver excellent results. Clients know this and that is why they hire us”. Their disruptive model goes beyond what they offer to the client and goes through what they offer their workers.
Partial teleworking was already done long before the pandemic, also flexible hours according to personal needs, but, seeing their offices, some will not want to work from home: video games, a swing... "We are a profitable company that also wants to produce happiness . In other companies everything is focused on the client; in ours, the worker. In this way, the client will be better served”, concludes Tezanos.
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