In scratching everything is beginning. And in this story, the starting point is the first left-wing tripartite that governed the Generalitat a whopping twenty years ago, when some of its members fought to kill ties and good sense in the combination of colors and clothing.
Power gave the signal, and from there without brakes and down the entire country. Once the ice was broken, it was just a matter of patience that we ended up seeing shorts and flip-flops in official buildings. The future is written. Someday, a minister will go to the office naked. The press release to stop the scandal will say that nudism is the true empowerment of the body and the only possible democracy in clothing. Out of the blue, the department's communication director will add a random quote from Judith Butler as an argument from unintelligible authority to wrap up the clarifications.
At this point it can be considered true that among the elements that justify the existence of what has come to be called the Catalan differential fact is the worship of neglect. Going scruffy is the new pa amb tomàquet. Dress in any way for any occasion. This phenomenon, which in its concretion consists of metaphorically throwing all the clothes from the wardrobe into the air and ending up dressed in what randomly falls into your arms, is visible in practically the entire country, but it is particularly noteworthy in Barcelona, a city that seems taken daily by an army of sans-culottes.
Thus, nothing can surprise in matters of clothing. Nor that Barça dressed in white. Color that, according to the hagiographers of the official truth, we should feel as our own. To the point of making us forgive having associated it so far with the eternal rival. It is over then practicing voodoo with white shirts, as we had been doing shamelessly because we are ignorant. Now it turns out that Barça is also a white sanctuary. Bravo for the club's marketing professionals and for the porridge they have prepared for us to swallow that we are witnessing a tribute to Johan Cruyff. With a saint involved you can justify anything you set your mind to. From a white t-shirt to the start of the third world war.
The truth is that in the globalized market of fans, color does not have any importance. Neither would it if we reproduced the symbol of the euro on the coats instead of the coat of arms. We would still sell them like hotcakes. And the marketing department would shine again. A video with a strong emotional charge would suffice to narrate how, in an exercise of unparalleled altruism, Barça has decided to honor the world of football in general through its most universal symbol.
