If today's traveler consults something before getting on a plane, taking a car or sitting on a train, it is social networks: recommendations, glamorous photos and videos on TikTok end up tipping the balance before going to one place or another . This is also understood by Turisme Comunitat Valenciana, which yesterday included in its 2023 balance sheet the list of the destinations in the Valencian Community with the most attractiveness on social networks based on the number of mentions they accumulate.
And the first of them is Las Fallas, which has 6,585 mentions, followed by Castell de Guadalest, in the interior of Alicante, which has 5,589 mentions. In third place is the Peñón de Ifach natural park, with 4,006 mentions, and in fourth place is the Peñíscola Castle.
The fifth most mentioned tourist area is the City of Arts and Sciences of Valencia, with 3,221 mentions. Next, L'Albufera, with 3,176 mentions, and in seventh place the Aqualandia-Mundomar park in Benidorm, with 2,399 mentions.
In eighth position is Gandia beach, with 2,387 mentions, followed by the island of Tabarca (2,218 mentions); the Terra Mítica park (2,172). Tenth place goes to paella, the first gastronomic attraction that enters this top ten without being a tourist space. It totals 1,577 mentions according to Atribus, the source cited by the Department of Innovation, Industry, Commerce and Tourism.
Along with this list, the Generalitat Valenciana has also analyzed the general satisfaction index on social networks with respect to Valencian tourism and places it at a more than celebrated 9.2.
The same data analysis also reflects how network users dedicate comments, above all, to Valencian tourist products related to health and well-being (506,662), then to those related to culture (201,591), sun and beach (159,752) and nature (127,949). Gastronomy, products related to conference tourism, music festivals, family tourism, golf, shopping, active tourism, water activities tourism and cruises end up taking over the list of comments on social networks.
And, who comments on the Valencian Community? In the international sphere, curiously, the North Americans, “which indicates that we have room to grow,” says Minister Nuria Montes. The second are the British, the main clients of Valencian tourism, followed by the Germans, Cypriots, Icelanders, French, Turks, Canadians, Dutch, Norwegians and Australians.
Already within our borders, the people of Madrid - with whom Valencia has signed a collaboration agreement within the framework of Fitur - are “our great ambassadors”, adds Minister Montes. After them, those who make the most comments about Valencian tourism are those from Alicante, Valencia and Castellón. And then, people from Barcelona, Seville, Malaga, the Balearic Islands, Cadiz, Murcia and La Palma comment on tourism in the Valencian Community.
