Almost half of the annual spending that Spaniards make on purchases is dedicated to fresh products (fruits and vegetables, meat, fish and seafood, eggs, bread and charcuterie). Specifically, four out of every ten euros were invested in these categories in 2023, 43% of the total account, according to data from the sixth edition of the Fresh Products Observatory, carried out by Aldi in Spain.
Specifically, spending on fresh products in the shopping basket has gone from 1,901 euros in 2022 to 2,044 euros in 2023, which represents an increase of 7.51%. But this increase is not reflected in the volume of fresh products that were purchased. The weight of these items in families' annual purchases remains at 34.5%, in line with 2022.
97% of families already buy fresh products in their usual distribution chain and in fact, the quality-price ratio of these items is the fifth most important factor for consumers when choosing the supermarket in which to do their shopping. purchases, behind proximity, price, offers and promotions, and the possibility of making a complete purchase.
In 2023, fruits and vegetables will again be the freshest products with the most presence (63%) and the most spending (35%) in the shopping basket. Thus, Spanish households spent 726 euros per year on average on purchasing fruits, vegetables and vegetables.
In comparison, consumers invest 27% of their budget on fresh meat, spending up to 557 euros annually, followed by delicatessen (312 euros), fresh fish and seafood (291 euros), and fresh bread (128 euros). and eggs (72 euros).
Regarding the factors that lead them to buy fresh, 70% of consumers highlight quality-price as the most relevant factor to buy a fresh product and close to half of consumers (49%) take into account the price factor. , which increases five percentage points more than in 2022.
The increase in the presence of fresh products in shopping baskets is also a symptom of the latest consumer trends among Spaniards, which focus on the proximity and sustainability of products.
According to the report, the Spanish consumer is increasingly “more demanding” and, in line with the concern for sustainability, the effects of climate change are important, with one in three Spanish consumers modifying their purchase by prioritizing seasonal products and Go for bulk foods or foods with less plastic in their packaging.
More than six out of 10 Spanish families consider the proximity of fresh produce a determining factor in their purchasing decision. The data shows that 77% of people who choose fresh products of national origin prioritize them being seasonal. Thus, almost all households in Spain consume fresh seasonal products and declare that they do so because their flavor (57%) and their quality-price ratio (49%) are better, and because they are more sustainable (34%).
