The managers of the first winery dedicated to the production of vermouth in Spain are looking for how to overcome a new bad experience and revive the historic Catalan company Perucchi 1876.
Businessmen Àlex Soler Kettlitz, Paloma Codina Galán and Eduardo Fló Vidal-Ribas took over the brand and its assets in 2016 after a bankruptcy proceeding. However, the arrival of the pandemic forced them to sell the company, since 85% of sales were made to restaurants that were forced to close. But the sale ended up being unsuccessful.
Later, they partnered with the French businessman Jean-Noël Reynaud (CEO of the Magellan group
In May of last year Magellan
In the end, this “uncomfortable” French partner, according to Àlex Soler, has refused to return the shares, even revoking a power of attorney that he himself granted irrevocably. This “unethical move,” says Soler, led the managers to file a complaint for fraud and misappropriation.
Àlex Soler and Eduardo Fló continue to manage the company that, in addition to the production of vermouth and Perucchi liqueurs in Badalona, maintains a wine distributor for the metropolitan area of Barcelona (from Mataró to Sitges) and the specialized store Vins
Despite the difficulties, they are carrying out a strategic plan until 2026 with the desire to grow and overcome debts that amount to 400,000 euros. They seek to attract investors for Perucchi and also partners for their commercial force and Vins
Augustus Perucchi was responsible for a pioneering production with fifty botanists and the founding father, in 1876, of Perucchi. Today, the company produces about 125,000 bottles annually. In addition to white and red vermouths, they also have an aperitif spritz, a limoncello, an arancello, and a coffee liqueur.
