Those who have seen the film Ready Player One (2018) by Steven Spielberg will remember how the protagonist puts on a tight-fitting suit that, when he travels through the virtual universe of Oasis, allows him to feel both the caresses of the girl of his dreams and the villain blows OWO technology is made up of something like this, a Malaga startup that has developed and patented a second skin that allows you to realistically feel the sensations that are generated in virtual worlds.
In the experience that can be lived in the space of the Mobile World Capital Barcelona, visitors will put on sleeves that will teleport them to one of the most emblematic moments in the recent history of Barcelona: the impressive opening ceremony of the Olympic Games of 1992 at the Lluís Companys stadium.
In the experience, when the user puts on the glasses and puts on the sleeves, after a small calibration, he lights a crucible and takes a bow to shoot an arrow as the archer Antonio Rebollo did that night.
As the bow is drawn, the OWO sleeve allows you to gradually feel the progressive hardness of the string, until the shot is made. As a complement to that magical moment, when the cauldron is lit, the song Barcelona performed by Freddie Mercury and Montserrat Caballé is played.
How can you feel on your skin something that doesn't exist? It's all about haptic technology. Industrial engineer Jose Fuertes, founder and CEO of OWO, observes: “True emotions are produced with the sense of touch. It is not the same to learn by hearing or seeing than by feeling”.
Among the company's main products are a jacket and forearm sleeve, which is what is offered for the experience during the MWC. In both cases they have received innovation awards from the Consumer Electronic Show (CES) in Las Vegas in the last two editions of this fair.
OWO's devices are based on an algorithm that modifies nine different parameters of electrical pulses that, depending on the combination of their values, can provide up to 30 different sensations, from the wind on the skin to everything it feels like to be shot. The MWC experience will be much more rewarding. Who did not want to feel like Rebollo on Montjuïc?
