“Glow is the new facelift”, the mantra of this new vegan, clean, luxury and genderless brand

Intelligent beauty cares for the skin today thinking about tomorrow.

Oliver Thansan
Oliver Thansan
20 June 2023 Tuesday 10:33
11 Reads
“Glow is the new facelift”, the mantra of this new vegan, clean, luxury and genderless brand

Intelligent beauty cares for the skin today thinking about tomorrow. Not only because of its formulas, which make full use of the properties of natural ingredients based on science; also for its firm commitment to sustainability, respect for the skin's microbiome and its harmony with the new social demands.

Orveda is a vegan, clean, green, luxury and genderless brand. It does not contain parabens, phenoxyethanol, artificial colors, sulfates, alcohol, fruit acids or mineral oils and uses recyclable materials, FSC certified paper, water-soluble inks and less than 5% plastic in the packaging.

Pioneer in skin care with green biotechnology, it combines the best natural ingredients with the latest generation dermatological active ingredients. It offers high-performance proposals that work in favor of the skin, even the most sensitive.

What sets her apart? Formulas with more than 90% ingredients of natural origin that combine the latest biotechnological advances and the most cutting-edge processes in bio-fermentation, enzymatic catalysis and plant cell stimulation to achieve an increase and improvement in the potency and biocompatibility of its active ingredients. All claiming the exquisite sensoriality of products with up to 15 times more concentration of active ingredients than conventional ones. The goal is clear: to achieve skin that radiates a natural luminosity. “Glow is the new facelift,” Orveda founder and CEO Sue Y. Nabi often says.

The function of the skin barrier is to protect it from external aggressions – UV rays, friction, temperature changes, irritants, allergens and pollution – and to limit transepidermal water loss and dehydration. It has a rich bacterial flora called microbiota, which protects it from the proliferation of other harmful bacteria, helps fight against oxidative stress and promotes tissue regeneration. It is key to acting against inflammation, premature signs of aging and many other skin pathologies.

Orveda's philosophy is based on the fact that this skin microbiota must be repaired, protected and nourished, since it is becoming more and more evident that its health and strength is the key to the beauty of the skin. “Orveda has been developed to take care of the microbiome. We are inspired by ancient wisdom such as Ayurveda that promotes the power of self-healing, something that today we translate into the power of having a healthy and strong skin barrier”, explains Sue Nabi.

All the brand's products contain a natural prebiotic that protects the amount of healthy bacteria on the skin and a marine enzyme that helps repair its barrier. 90% of its assets are biofermented to obtain clean, smooth and effective formulations.