Gin, driven by the gin-tonic boom, continues to grow in the Spanish market. And at the same time, new products continue to appear in the highest ranges, the premium and super-premium. Brands, increasingly sophisticated and glamorous, seek to ally themselves with the world of fashion or even interpretation. There are also those who seek monastic inspiration. G'Vine has opted for Jaime Lorente, the actor, singer and writer known, especially, for his roles as Denver in Money Heist and Nano in Elite.
For its part, Gin Gold has created, together with Jorge Redondo, three cocktails inspired by the fashion trends of the new autumn-winter season: the color red, the total denim look and the gothic style. They are Scarlet cocktails
He adds that it is “soft, refreshing, bright and with that citrus touch of mandarin that makes it the perfect companion for a celebration.” With the creations of his atelier, Redondo Brand, the well-known designer has seduced many celebrities. Even fashion photographer Mert Alas has inspired a top-of-the-range gin.
What was created in the Netherlands as an almost medicinal product, to initially combat the bubonic plague and later to relieve stomach problems, has ended up becoming a fashionable distillate. Gin is the spirit drink flavored with juniper berries and other aromas, whose minimum alcohol content is 37.5% vol. It has its origins in the 12th century, created by Dutch monks. Although its first formulation was not until the 17th century. Professor Franciscus Sylvius used it as a digestive medicine.
In recent years, light or 00 products have also emerged, from well-known brands, with low or no alcohol content, which has raised concern among some producers because they believe that they can be confused with traditional gins by consumers. FACUA-Consumers in Action has also expressed its displeasure.
Although the juniper flavor should predominate in all gins, other natural flavorings, known as botanicals, are currently added to the drink, thus expanding the variety of options for the public. Summer is when they are consumed the most, according to Manu Giró, the president of Spirits Europe, the association of European spirits producers.
Despite this, according to data from the Spanish Federation of Spirits-Spirits Spain, the most consumed spirit drink in the Spanish market continues to be whiskey, with 24.5% of the market share. After liqueurs (21.60% of the total) are gins, which account for 19.50% of total sales. In addition, gin registered a notable increase in sales between 2021 and 2022: 12.90%.
