The Valencian businessman Ricardo Císcar, founder and president of the family business Grupo Dacsa, has died this Tuesday at the age of 94. Císcar started the company in 1968 in Almàssera, his hometown, focused on grinding corn grits and is responsible for, among others, Dacsa Rice, popular in recent years for its highly comical advertising campaigns.
The Ministry of Agriculture has shown its condolences on social networks for the death of Ricardo Císcar and has shown its "recognition for his dedication to the business sector and the Valencian agri-food industry". The Valencian Vice President Vicente Barrera also wanted to lament the loss, with a message on the "X" network (formerly Twitter) in which he wrote of Císcar that he was "an example of a Valencian businessman. A good, hardworking and generous man."
The group created by Císcar currently has ten production plants distributed in seven different locations in Europe (Spain, Portugal, Poland, Ukraine and the United Kingdom) and more than 500 employees. It produces breakfast cereals, snacks and the beer industry, and is a major rice producer in Spain and Portugal.
One of its currently visible faces is Araceli Císcar, daughter of the businessman and who performs the functions of executive director of the company. The board of directors is also one of the four women members of the Board of Directors of AVE, the Valencian Association of Entrepreneurs.
