When we talk about startups, entrepreneurs and businesses, we rarely think of someone who is 18 years old and who, from his laptop, is capable of creating a company that in three years has managed to generate a turnover of 1.5 million euros. Not even Núria Guitérrez, creator of this business along with her brother Carlos, almost believes it. And they have achieved it with clothing, t-shirts and sweatshirts created by young people and for young people, which pay tribute to adventure, the sea, the sun and beach and freedom. And with those who have managed to create a community based in Barcelona.
It all started with the happy pandemic, the confinement and “the desire to do something,” says Núria, who was 18 years old at the time and her brother was 20. “We both love fashion. At that time I was studying entrepreneurship topics and we wanted to try something to pay our expenses,” says the young woman. The initial investment was just 500 euros, just enough to design and open a website and get started. “During the pandemic, dropshipping became very fashionable and it seemed like an ideal system for us, as we wanted to try out fashion but we made sure we didn't have stock or make a big investment in case things didn't go well.” So they followed the basic steps: choose a niche, find a supplier, design the brand, build the online store and promote it online.
CoastBcn is the result of this adventure that began three years ago and is about to land in multi-brand physical stores. Aimed at young people between 16 and 25 who love, like its creators, the beach, surfing, the coast and good vibes. “We wanted to offer quality products at affordable prices, trying to break the high margins of well-known and luxury brands,” says Núria. The first year they had a turnover of 90,000 euros, the second one million and in 2022 they closed it with 1.5 million euros, a balance that has led them to make the leap to multi-brand physical stores before thinking about their own store, rather than opening one. , they would do it in Barcelona.
“We want to reduce waiting time and improve the shopping experience of our customers,” explains Núria. To do this, they have made their first production, their first stock: 2,500 units of t-shirts and sweatshirts with the same designs that they once created from their home computer and that many young people have fallen in love with. Although now, unlike them, they have a team of four people and a large network of clients who are very active on social networks who, thanks to their messages – which once would have been word of mouth – have helped the brand take off.
