We have seen him showing off with sunglasses, blowing a bubble with gum, smoking a cigarette and even with a mobile. Although he really just wanted to throw a deadly stone at Goliath.
Those responsible for the Galleria dell'Accademia are fed up with the use in vain, like the word of God, of the most powerful David in the history of art, the work of a young Michelangelo who did not believe in the impossible. Them neither. And they said enough when they saw the image of him on the cover of GQ magazine on lenticular paper, which was superimposed on the photograph of the famous Italian model Pietro Boselli imitating his posed next to the headline "New Renaissance".
They denounced the case. And twice. In the first place, because the newspaper reproduced the image without authorization and, evidently, without paying the fee established for its use for commercial purposes. But the jealous guardians of the beautiful Carrara marble went further and have made history with a sentence that, for the first time in Italy, recognizes the right to the image of a work of art, turning that five-ton David into almost a person. .
The sentence argues that "the image of Michelangelo's David has been insidiously and maliciously juxtaposed with that of a model, thus degrading, obfuscating, mortifying, humiliating the high symbolic and identity value of the work of art and enslaving it for advertising and promotional purposes." editorial promotion.
David's affair is added to that of Botticelli's Venus. The Uffizi have denounced Gaultier for printing the famous face of Simonetta Vespucci in a prêt-à-porter collection without permission or going through the checkout. Doing business with the business of others is not only frowned upon, but also punished for a long time. To which is now added an image right for some art icons, which are not only due to their high artistic value, but also because they have achieved the glory of popularity.
What Florentine restaurant will dare to continue showing the face of David? Is it so harmful that he grabs a slice of pizza with his hand? That we make works of art our own is still his greatest triumph. They live. And along with them, their creators, artists who died centuries ago, although the reproduction of their works is increasingly far from belonging to the public domain.
