In SEO (search engine optimization), there are plenty of factors needed to take into consideration. One of the most significant is link building. A successful link building will not only allow you to master how you will adapt your SEO strategy to your industry or niche, but also ensure these strategies will be utilized sustainably while delivering great results on your site.
There's a reason why link building is regarded as one of the most efficient and effective methods for increasing your website’s visibility because without a doubt, IT WORKS.
Link building, unlike other digital marketing tactics, is a consistent and reliable method of attracting targeted visitors to a website. In fact, most SEO services in Edmonton and Toronto use this tactic to boost overall website performance and ranking in search results.
However, there are plenty of myths about link building out there, just like there are about anything else. Today, we’ll focus on the most destructive myths that you should ignore this 2021.
So, let’s jump in!
8 Link Building Myths You Should Ignore This 2021
Myth 1: Links don’t help your website get high rankings
It's funny to think that someone wishes to achieve outstanding SEO results without creating links. In fact, requests for quality link-building remain among the most common in Google's Webmaster Help.
Additionally, links make for 30% of the ranking algorithm. With this, we can conclude that links are indeed critical to your overall rankings on search engines.
Myth 2: Great content alone can give you traffic and automatic links
Another silly link-building myth that people believe is that they will instantly receive traffic and links to their website content. While quality content is always supreme (and will continue to do so in the future), quality content alone will not bring you traffic.
You must be referenced on several high DA (domain authority) sites in order for people and search engines to identify your brand.
Moreover, unless you're renowned or have a large fan base, no matter how amazing the content is on your site, you won't be able to automatically develop links on it. You still need to self-promote or use guest blogging to do so.
Myth 3: Links are THE core ranking factor
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According to popular belief, the amount and quality of your backlinks are the most important ranking factors of all. So, digital marketers need to focus solely on links and disregard all other parts of SEO. This isn’t the case at all.
Yes, it's vital to pay attention to your link profile. However, it is far from the only criterion for ranking. Before Google decides your rankings, they will analyze the number and quality of backlinks you have on your site. Apart from that, they will evaluate the quality of your content, site speed, mobile usability, and on-page SEO to name a few.
Myth 4: You can’t request a link
This myth has been around for a long time now.
For instance, you have a blog post on how a healthy diet beats back pain and you want related sites to link back on this page. You can absolutely request a link from a web owner, webmaster, a content writer, or a journalist at a top-tier site (whoever or whatever they are) as long as they cover your content, your campaigns, your insights, or whatever it was. However, if you don’t request or reach out to them, you won’t be able to get one.
Myth 5: Linking product pages and service pages are impossible
So, myth number 5 – another big one because I know how important it is to incorporate direct links into product and service pages for increased search visibility.
People say that adding links to products and service pages isn’t possible. That is, in fact, absolutely false. You may be able to do so. All you have to do is make sure you're offering people a compelling reason to link to you.
Myth 6: ONE link only for every Domain
According to this myth, you should only allow each domain to link to your website once.
The truth is, it's a great sign if a high-quality website wants to link to your site multiple times. Not only does it demonstrate that their website values your site so much (that it wants to direct their users to you), but the bigger the number of backlinks, the more referral traffic you will receive.
Myth 7: Only High DA (Domain Authority) Matters
According to popular belief, receiving a new link from a domain with a lower DA (than your own site) is considered a negative for your SEO efforts. This is because it may provide no value or even harm your DA, which may influence your organic rankings and website performance negatively. However, there are 2 reasons why we need to ignore this myth.
First, in your backlink profile, the Google algorithm seeks diversity. They don't care if you have 100 links from sites with a high domain authority (DA). Google, in fact, is searching for variety in your backlinks. Second, most high DA sites provide a considerable number of backlinks.
On the other hand, pitching high-quality content to top-ranked sites through guest blogging has a very slim probability of being published. The reason is high DA locations already have huge waiting lists. This is why approaching low DA is highly significant especially if you’re still starting with your backlink building.
Myth 8: Only Blogs Can Get You Links
It's widely known that posting content on third-party websites is the most effective technique to earn quality links. Although blogs are the most common and convenient way to incorporate links, they are not the only option.
Nowadays, you may now establish links using infographics, videos, podcasts, and a variety of other channels, formats, and mediums. Infographics are used by more than half of SEO specialists to generate backlinks.
Conclusion
After reading this post, you should have a much better grasp of link building, as well as a greater awareness of the myths that surround it. Understanding link building and knowing which claims are real and which are false can help you increase the traffic to your website regularly. Additionally, understanding such critical matters can help you achieve the greatest results in your SEO efforts.
