As per the Content Marketing Institute, content marketing gets three times the leads per dollar spent. No wonder, digital marketing services in the USA highly focus on their marketing content to attract target customers. LinkedIn Technology Marketing also states that the top three content marketing tactics involve 65% blogging, 64% media, and 64% case studies. It means that no matter what marketing techniques you use for business promotion; useful content will always be a priority in digital marketing.
There is no mathematical formula to create relevant content for an effective digital marketing campaign. So, how you can create excellent marketing content? That instantly captures audiences' attention and provides a practical solution to their problems. Given below are four factors that can help digital marketers in creating excellent marketing content.
Provide a Clear Motive for Content
Marketing content either as ad or blog is like a bridge through which businesses interact with their consumers. Therefore, it is crucial that your customers instantly relate to the content and engage with the business. If you can’t provide a practical and easy solution to customers’ problems; your customers will not spend a minute looking at your marketing content. It will not generate desired outcomes no matter how much you invest in it.
Thus, compelling marketing content provides a clear motive that:
• Why customers engage with your content?
• What does business offer to its customers through content?
Be Innovative and Apply Futuristic Approach
Another way to capture the audience is via applying the futuristic approach in content creation. It means to sell your products and services by creating a need for it. For instance,
General Electric (GE) is an American multinational conglomerate company that sponsored U.S national drone race championship. Drones are not very common and are used by professionals only. But, as technology advances in human lives, they may be used for common purposes shortly. Like; transporting goods or pizza home delivery. Hence, GE connected itself with a futuristic electronic gadget and created a space in its market in advance.
It is always a good idea to think one step ahead and target consumers with a futuristic approach.
Think one step ahead. This approach is also applicable to the creation of marketing content.
Use Captivating Images that Easily Convey Targeted Message
What if you have a well-written marketing content? Will it go viral and generate business leads? Maybe not. It is because your content is not compelling enough to stimulate potential customers’ interest in it. It will not attract the targeted audience to your business and will not help in achieving marketing goals.
So, what digital marketers can do to create intriguing marketing content?
Use amazing photographs which are relatable to content. Furthermore, effortlessly convey a targeted message to potential prospects. Creative images attract the target audience and encourage them to engage with your product or service. This way, even if consumers don’t make an instant purchase, your brand remains in their memory for a long time.
Use different angles and lights to capture captivating images that customers find pleasing. Same as travel agencies use mesmerizing destination pictures along with their ads to promote their businesses.
Use Up-to-Date Content
Same content posted on marketing platforms whether on social media or websites does not highlight your expertise. According to the Orbit Media, 55% of bloggers update old posts and get stable results by 74%. It emphasizes the importance of trendy marketing material.
When products or services are promoted through up-to-date content, they are more likely to drive related traffic towards business websites. BuzzSumo and Keyword in are some of the online platforms that help marketing agencies to find popular keywords that can be used to create marketing content. Placement of relevant keywords in the marketing content also facilitates SEO services in the USA.
Up-to-date, relevant and focused content serves as a gateway for customer and business interaction. Therefore, the factors mentioned above should be considered to create compelling marketing content for a successful digital marketing campaign.
Information Process Solutions is a digital marketing agency based in the USA that understands the importance of useful marketing content and provides the best marketing solutions.