Every company wanting to succeed online must ensure their website has been expertly optimized. It’s also important to remember that the likes of Google are constantly evolving, so what worked last year might not necessarily work today.
An SEO audit is therefore essential, as it can evaluate a search engine’s friendliness to a site for multiple areas. If you have yet to perform an SEO audit, here is why you need to add the task to the top of your to-do list.
- Avoid or Recover from a Google Penalty
Google reportedly changes its algorithm 500 to 600 times per year. While most alterations are minor, there will be times when they will make major changes to its algorithm, which could determine your ranking in the search engine.
No business will want to be penalized in the search engines for an SEO mistake. An audit can provide up-to-date information on the best SEO practices for a website, so you can effectively update your website and, in turn, avoid or recover from a Google penalty. As a result, you’ll continually be able to work your way up the search engine results pages to reach consumers.
- Update the Quality of Your Content
Search marketing experts Eventige can provide a detailed SEO evaluation of your current on-page and off-page positioning so that you can embark on the best strategy for your business. One area they will almost certainly look at is the quality of your website content to identify any areas that need improvement. For example, you may need to improve or update your previous content with better, fresher information, which can help it to rank higher in the search engines. High-quality content should also not be overlooked, as a Google Search Quality Senior Strategist stated it is one of the top three most important ranking factors.
- A Better User Experience
An SEO audit will not only help you to rank higher in the search engines, but it can also improve the user experience. The useful evaluation will provide feedback on the necessary changes that need making on a website, which can ultimately create a more user-friendly site for its visitors. For instance, you may need to focus on improved page load, higher quality content, fixed broken links, or better images, which can make a visitor want to return to your website in the future.
- Increased Conversions
Thanks to improved user experience, your visitors might also be more likely to browse your website and invest in your products or services. A few tweaks and changes to your site could, therefore, be all you need to do to substantially improve your conversion rate, which can help your business grow.
- Learn More About Your Competitors
Every business hoping to become a leader in its industry must gain a thorough understanding of their competitors, and an SEO audit can help you to do so. For instance, it can determine who you need to beat in the search engines to rank highest for a target keyword, and it will also help you to identify how your industry rivals are organically attracting web traffic for specific keywords. It will review everything from their inbound links, domain authority, page one keywords, monthly search traffic, plus more.