The new Catalan OTT will be implemented in two phases with the aim of being fully operational in the spring of 2024. It will involve an investment in 2023 of 30 million euros for its development and to provide new content. These are the most significant data that were made known yesterday in the presentation of the project on the 1st set of TV3.
Just one year after the new governing council of the CCMA took office, we were formally commissioned by the Government to promote, within the framework of the new Strategic Plan, the new digital content platform in Catalan, addressed to the general public and especially to young people and children. The president of the CCMA, Rosa Romà, defined the project as a "turning point towards the future" and a "priority lever". The aim is "to adapt to this changing world and to new consumption habits and to also do so at the service of the Catalan language at a time of decline in social use and with a minority presence on digital platforms".
The project will materialize in two phases. The first, scheduled for September, with the presentation of the CCMA's new platform, "with a better user experience and a new offer of exclusive digital content". The second, for the second quarter of 2024, with the presentation of "the new country platform, open to third parties, with the expansion of the catalog of services and contents, which will also incorporate the platform for equipment and personalization for users".
The Councilor of the Presidency, Laura Vilagrà, formalized the commission to the CCMA to promote the new OTT. "It's a big step for Catalan audiovisual. We want more series, more films and more programs in Catalan on the network". Vilagrà recalled that 40 years ago "TV3 was a pioneer, a game-changer, a revolutionary in television and in the normalization of the language, and now we cannot live on income but must adapt to changes with the ambition to follow leaders ". For her part, the Minister of Culture, Natàlia Garriga, emphasized that this OTT is a powerful key "to promote Catalan, because we have to be where the people are".