H seems like a neologism. But it is not at all. The word arose in the 17th century to identify young people who worked as clerks in pharmacies in Madrid. Although they dressed terribly (they survived on laughable wages and used to be dirty, a pity), their nickname was not due to their appearance but to the bowl, the tacky, where they made the mixtures of the masterful recipes and formulas.
Then yes The term tacky (translating it into any other language is mission impossible) has been used to denote those who dress in poor taste and, by extension, those who act rudely. It's tacky to elbow your way into the elevator. Go as an oenologist if you don't even know how to hold a glass. Do not look the interlocutor in the eyes. Eating with your elbows on the table and your face buried in your mobile phone. Beat the staff with watsaps. Paying two thousand euros for Motomami's signature T-shirt... F ucking money man... But you can also be tacky, I would be tacky by choice and with, certain (and questionable) style.
Horteralia starts today at Ifema in Madrid. It is the event that, to the rhythm of cult cult favorites such as Ojete Calor, the Nancys Rubias and Leonardo Dantés, boasts on the poster that it is "the festival that breaks the cord". Two days of celebration that are missed, in addition to all those who have preferred the derby, the first authorities of the capital, Ayuso and Almeida, because the Pope receives them in the Vatican on the occasion of the holy year of Sant Isidre.
How to show up at the tacky party The poster gives instructions like "take out that old fanny pack, the eskai vest... Long live the moustaches, bowl haircuts, wristbands and white socks." And Franki, the Sprinter and the Carrefour, the Sunday tracksuits, the blond dyes, the gomina malina...". And, of course, Madrid is going full blast today with all this (more than usual), but also with bagpipes and pipers. There are more than three hundred of them and they have arrived in a procession (of buses) to celebrate Saint Patrick's Day in Spain for the first time with a parade, battle of the bands and a final concert. Who knows if he will be able to overshadow those of the already well-established Horteralia.