The curtain opens and Julio Iglesias appears climbing a tree. He is at the end of a branch, and in his hands is a saw with which he is cutting it: “Julio está al caer”. Another photograph, obviously named like the previous one: the rising sun in the form of a laughing face of Julio Iglesias over a calm sea: “Ya se ve julio en el horizonte”. New meme: Julio Iglesias superimposed on a member of Metallica: “Julio viene heavy”. More: Julio Iglesias sitting in front of a piano: “En unos días ya nos toca Julio”. The latter comes with a comment from the tweeter: “The memes of Julio and Julio Iglesias are an event that I look forward to every year”.

July is the seventh month of the year and the first that has created a tradition on the networks, because yes, the social world already has its own uses and customs, which are (relentlessly) repeated on time. A half-open door through which Julio Iglesias appears: “Ya se asoma julio”. Julio Iglesias with a card from the Uno game: “Ya es uno de julio”. And the essential meme: Julio Iglesias in profile (the good one), pointing to the viewer: “Ha llegado Julio, y lo sabes”. It’s silly, it’s simple, it’s null, we already know it, but we keep laughing.

Julio Iglesias speaks regularly with the president of the PP, as Feijóo explained in his appearance on El hormiguero on Wednesday. Julio Iglesias cares about Spain and such, and although he didn’t say so, he knows that memes are a priceless marketing campaign, among other reasons because it’s free. The popular candidate also knows it, who explained that he had asked the singer to make one that said: “Vas a ganar y España lo sabe”. Here some had the doubt whether Feijóo is really talking to the singer or to his meme. In any case, Julio or his meme said no.

The networks, which were already warming up their engines, came out in a block: “Feijóo cree que los memes de Julio Iglesias los hace Julio Iglesias”. As I see the name of Julio Iglesias written again, something grabs me. He got me: the curtain rises and the singer is training: “Julio is getting ready”. A pear inside which Julio Iglesias appears: “Estamos en junio, julio todavía espera”. It’s not just Twitter, as S. announces: “I read Julio and let’s start the season of Julio Iglesias memes on all social networks”. Who started the thing? Impossible to know.

I’m left, definitely overwhelmed, with this one: Julio Iglesias queuing and a loudspeaker shouting: “Que pase Julio”. Between the heat, the election campaign and the memes, let July pass soon.