Borja Corominas Fisas is the PP candidate in the elections of this 28-M. Those who habitually follow Gipuzkoan politics are sure to know which City Council aspires to govern, but those who have only seen the viral video that illustrates this article will not know very well the city it wants to represent.
The error. The shirt worn by the popular leader refers to San Sebastián, and not to San Sebastián. It is a small printing error, but the error is so gross that it is hard to understand how nobody has stopped the video recording. Neither the two party comrades who accompany him on his kayak trip through the Bay of La Concha, nor did you want to, recorded and provided sound for the clip.
The second mistake. Yes, the thing does not stop there. It is not that the candidate seems to be unaware of how to write the name of the city in Spanish, without also getting confused when naming it in Basque. And that's how the second hashtag he uses comes to be.
The result. Corominas' idea was to star in an informal campaign spot without a trace of the carpet, tie and corset that defines politicians. Giving a fresh image that prevails over the traditional posters and banners that are hanging these weeks from lampposts and facades. And surely she has achieved it, but not with the desired intention.
In fact, the networks have not been slow to mock the trio as if they were "simple tourists" who do not know very well where they are, although there are also those who sardonically attribute the error to "the departure of Toni Cantó from the Spanish Office of the Madrid's community".
One of the most celebrated responses is that of the tweeter Ramon Rafart who, making use of the rude mistake of the shirt, comments: "Sebastan and they are left over to make a fool of themselves." Of course, Corominas has a different view of the city, as she points out in her campaign, but it has not turned out to be the most appropriate to recover the pulse of a city in which the PP has been losing councilors without interruption since 2003.
