Although the us presidential election first takes place in november, both the president of Donald Trump and Michael Bloomberg, who hopes to become the presidential candidate of the democratic party, spent millions of dollars on valgvideoer, which will be sent out to the approximately 100 million americans Sunday during the Super Bowl 54. It writes the Wall Street Journal.
According to the u.s. media need to fork out approximately 5.6 million u.s. dollars, accounting for well 37,9 million dollars for 30 seconds of advertising during the Super Bowl, but it has not deterred the two wealthy minority, both of which have purchased advertising spots in about a minute.
the Trump camp has produced two tv spots of 30 seconds duration, one of which has been aired on Twitter, while the other first reward during Sunday's big finale. You can see the first advertisement in the video above the article.
Conversely rates Bloomberg on one long feature of one-minute duration, as you can see below.
While the Trumps advertising highlights the progress that has happened to the u.s. economy during his presidency, puts Bloomberg in sharp opposition to the president with a critical approach to the american våbenlovgivning.
Bloombergs commercials, which have received the title of 'George', deals with the football-talent George Kemp Jr, who in 2013 was skuddræbt at the age of 20. In the video tells George Kemp Jrs mother of his deceased son's love for american football, his untimely death and, not least, her support for Michael Bloomberg.
According to the Wall Street Journal has former New York mayor so far spent 286 million u.s. dollars, equivalent to approximately 1.93 billion kroner, at the valgkampsannoncering, of which there are spent 210 million dollars on advertising in tv.
For comparison, his nearest democratic competitor, Tom Styria, spent 169 million dollars on his campaign.
on the other hand, Donald Trump so far 'only' spent 53 million dollars, equivalent to 359 million dollars on his campaign.
With 100 million us viewers and approximately one billion viewers worldwide, the Super Bowl one of the year's most sought after reklamevinduer, but it is, however, unusual to see the political feature among the advertisements, which is a good reason for that.
According to a survey conducted by the market research firm Morning Consult for the Wall Street Journal believes 63 percent of the surveyed americans that the Super Bowl is an inappropriate platform for political advertising.
Some 63% of Americans called the game an inappropriate platform for candidates’ political ads, in an online poll that Morning Consult conducted this month for The Wall Street Journal's CMO Today.
- the Whole country wants to zap away from politics and laugh during the Super Bowl, assesses Margaret Johnson, creative head and partner at the advertising agency Goodby, Silverstein & Partners,
- People watching the fight, just want to be entertained, sounds it.