in Virtu Cycling Group a highlight when ‘the group’ runs its annual ‘business day’ with the trailing ‘legends dinner’ at the luxurious hotel Kellers Park in Vejle.
Internally, the rest of the day is a day of celebration, where sponsors, partners and others who put money into the business, meet.
Seen from outside, is it a peak, rather than a mountain peak with a view of the whole world must be equated with a drive over the great belt Bridge.
Virtu-group, which is owned by Bjarne Riis, Lars Seier Christensen and Jan Bech Andersen, is in 2019 is characterised by a thumping deficit, the closure of two racing teams and no later than a so-called controlled shutdown of the highly ambitious, virtual træningsplatform Virtu Go, that must have been the only initiative in Virtu-auspices of economic perspectives, that could satisfy investors.
Back is in reality a clothing store, a niche travel agency, and a cycle network with barely 400 members.
the modest yield of the reportedly well over 40 million kroner, which the three owners have shot in the venture, since it under the big hullabaloo was launched at the Hotel d'angleterre in Copenhagen in February 2016.
If the group - who, I suppose, only of modesty is not called a conglomerate - must end in failure, should Riis and his associate very soon heave a hefty rabbit out of the hat.
Maybe it happens just on Friday, when Bjarne Riis and ceo Anders Gram Simonsen whole two times perform for the large audience with a presentation, they have chosen to call ‘the Dream of a Danish World Tour team’.
Rumor has it that Virtu has acquired World Tour-team Dimension Data, as in 2021, with a Danish main sponsor - it could well be the Velux group is ready to run the Tour de France in Denmark.
but why then stick to that it is still just a dream to establish a World Tour team? We are soon in the middle of november, and in a few weeks, the professional team their first session before the new season.
It is a little late just to dream about a World Tour team in the next season. Right now, you should Riis be buried deep in the preparations for the season, if he were to run a World Tour team already in 2020.
another scenario is that Virtu does not buy a team, but Riis just got a new job - for example, as the World Tour-teammanager - and that the Virtu so in order to not completely lose face, to engage themselves financially in Riis’ new team.
buying a team or just let the years of airy managementsnak culminate in to ensure Riis a fixed work, I find it hard to see the group continue much longer in its current form.
I have more and more difficult to see what Jan Bech Andersen get out to put money in a venture which could never provide a return commensurate with the investment.
The same is true for as far as Lars Seier Christensen, but he has a soft spot for his close friend Bjarne Riis, as he stretches a little longer than the Bech Andersen.
who stands to gain, is Bjarne Riis, who looks to make a comeback in professional cycling.
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