The first Frost-movies released in 2013, earned money in the almost unprecedented show - it will say more than a billion dollars.
And it can be 2'eren might also get to, in each case at the merchandise level.
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Many small-girls will stand with the watery eyes and look at the new Elsa. Photo: PR
Christmas has given an excellent pretext for all the children to go Frost-crazy, and the dummies for at småbørnsforældrene has been red-hot, while Frost-the goods in droves was hit over the disk.
- As parents you think, that it is just legally smart, but if I had been the producer, I had probably done the same, says Silas Holst, whose eldest daughter, Maggie, My, is right in the Elsa aged.
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It is really smart to let Elsa change clothes and hairstyle, smile Silas Holst easy ironic. Fpto: Henning Hjorth
It is namely such, that queen Elsa has changed its style.
The beautiful, blonde girl with the blue dress and the big braid has got a new stylist, so the celebrity dress is replaced with either a dress with the punches or white clothing, and the common braid is away for the benefit of another type of braid or non-braided hair.
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As evidenced by the poster has Elsa now hair that is not braided as well as white clothes. Photo: PR
This of course leads to that the millions of Elsa fans that exist around the world, must now have new Elsa dolls, new Elsa-dress or jumpsuit, new Elsa bedding, new Elsa-posters, mugs, bags, purses, plates, and much more. Everything must, of course, be changed.
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A new Elsa mug is almost indispensable. Photo: PR
And everything can be bought. To a fortune.
Maggie got so much Elsa-gear as a christmas present. I've almost lost track. But I have since understood so much, there would very soon come to a white jumpsuit-like things with stones in the home at the address. It comes not to happen. I said, laughing Silas and recognising that it is probably not possible to curb, to more Elsa-equipment sneaks into the nursery.
Even though the gifts were packed out yesterday, are the adults in Maggies family already know to be crazy to listen to the movie new ørehænger 'Into The Unknown'.
- All of Maggies Frost-toys can play the song, so I've heard at the ago at 5 in the morning, told Silas Holst in the middle of the first day of christmas.
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There is almost no limit to the merchandise that can buy with Elsa on. Photo: PR
Money quickly get ben to go on, if the new Elsa-merchandise must be in the house.
A Elsa dress for a little girl cost the cheapest model for about 200 dollars. The same makes a new Elsa doll, and so on.
A quick search on the net shows that you do not get far for 1000 crowns in the universe.
