Popular Danish influencer accused of hidden advertising

For the first time raised the charges in a case in which a private person in Denmark that is known from social media, is suspected of hidden advertising. writ

Ann McDonald
Ann McDonald
05 February 2020 Wednesday 06:00
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Popular Danish influencer accused of hidden advertising

For the first time raised the charges in a case in which a private person in Denmark that is known from social media, is suspected of hidden advertising.

write DR.

The accused is a popular influencer, according to the public prosecutor of Copenhagen is Ranked the Police have made posts with advertising content without the need to write, there just was talking about advertising.

the Indictment are raised after the Consumer ombudsman last year examined 37 influenceres commercial postings on social media.

See also: Four Danish influencere reported to the police

The accused is one of the 37 surveyed.

the DR has gained access to documents in the indictment in the case.

Here it appears that the prosecution goes after a fine of 120,000 crowns. All matters must be committed in 2018 and 2019.

Also three other influencere has been reported to the police by the Consumer ombudsman, but it is not yet decided, whether to be brought against them.

According to the DR is the accused influencer suspected to have breached the Danish marketing practices act articles on hidden advertising and marketing directed at children and young people.

Updated: 05.02.2020 06:00