Nadia Nadim in the unlawful advertising: Will not talk about it

It is not certain that Nadia Nadim had been chosen as the dane in december 2017, if the jury and the voters had known what the afghan-born midfielder made barel

Ann McDonald
Ann McDonald
29 January 2020 Wednesday 02:00
113 Reads
Nadia Nadim in the unlawful advertising: Will not talk about it

It is not certain that Nadia Nadim had been chosen as the dane in december 2017, if the jury and the voters had known what the afghan-born midfielder made barely a month later.

She signed a gilt-edged contract to be the advertising medium for the betting and casino company LeoVegas, which would promote itself within WORLD cup in herrefodbold in the summer of '18.

See also: National-star again in focus: the DBU requires the money after the publicity-stunt

But Ekstra Bladet can today write to the extraordinarily large and expensive campaign not just on the edge of the law, such as betting companies ' advertising often is.

It was a bit illegal, so LeoVegas is just in the court sentenced to pay button 600.000 dollars in salaries and legal costs to the DBU.

the Ads, which Now appear in the national-like jerseys, with Thomas Graversen and Uffe Holm, is an example of the so-called parasitmarkedsføring.

You snyltede according to the court, unlawfully on the goodwill accumulated in relation to the national team. The thing is, DBU and LeoVegas-the competitor the Danish Game has definitely the exclusive on the way to advertise landsholdsfodbold.

There was DBU, which gathered the LeoVegas with a demand for a million dollars. A large part of this amount was remuneration, as DBU claimed to go missed, because LeoVegas abused DBU's rights.

Then the year dane in ’17 starred in ’18 in a milliondyr illegal advertising campaign, which is not exactly was jointly and severally liable to spillerkollegaerne.

When the DBU enters into sponsorship agreements, where landsholdsspillerne participating, players get namely 25-65 per cent. of the revenue. A income who does not interacts with teammates from LeoVegas campaign.

Nadims manager, which helped her to write the contract with LeoVegas, writes in an sms to Ekstra Bladet that He will not participate in an interview about the LeoVegas the case, but only on the football game.

LeoVegas held to violate the DBU's rights and tried underveje the campaign instead to clothe the living reklamefigurer orange jerseys instead of the red-and-white, but just a little, it helped.

Read the judgment here.

See also: Eriksen amazed by Nadim: Where did that come from?

Updated: 29.01.2020 02:00
Comments

Warning!

You have to login for comment. If you are not a member? Register now.

Login Sign Up