Media: Pay gigantic sums for the Premier League

the Money is great, when the rights to show the Premier League will be negotiated. It is no doubt about that. on Thursday secured the CHRONICALLY Group, inclu

Media: Pay gigantic sums for the Premier League

the Money is great, when the rights to show the Premier League will be negotiated. It is no doubt about that. on Thursday secured the CHRONICALLY Group, inclu

Ann McDonald
Ann McDonald
11 February 2020 Tuesday 08:00
19 Reads
Media: Pay gigantic sums for the Premier League

the Money is great, when the rights to show the Premier League will be negotiated. It is no doubt about that.

on Thursday secured the CHRONICALLY Group, including TV3 SPORT and Viaplay, the rights to the best English variety from 2022-2028 in Denmark, Sweden, Norway and Finland.

the Same day asked the Extra Magazine CHRONICALLY the Group, how much they had paid for the rights in the six seasons.

'There has been an inflation in prices from the Premier League, but they have not been higher, than that we can create a strong value for the CHRONICALLY Group and all of the viewers with these amazing rights in the period 2022-2028, where Norway now also with', lit CHRONICALLY Group's managing director, Anders Jensen, in an email to Ekstra Bladet.

Now, consider the Norwegian media Kampanje, however, to know the specific amount. In order to show the Liverpool, Manchester United and other PL-clubs in six seasons in the four countries pay CHRONICALLY the Group gathered more than the 14.8 billion Danish kroner, according to Kampanje.

While the rights to the Premier League in Denmark, Sweden and Finland already is on the CHRONICALLY-hands, the TV 2, which shows the fighting until 2022 in Norway.

It is not cheap to show the world's most exposed league. Photo: Paul Ellis/Ritzau Scanpix
Will not send the bill to the viewers
TV3 SPORT has shown the Premier League since 2013. In several seasons they have shared rights with Discovery Networks Denmark, as bl.a. have the channel 6'eren, but since in the summer are parts of the rights are instead sold to Yousee in an agreement to 2022.

Yousee the Premier League on the channel Xee, but it is TV3 SPORT-the people who stand behind the production with Signe Vadgaard as the real host.

CHRONICALLY Group does not exclude the possibility that they will also sell the share of the rights out from 2022.

- It is quite natural and also necessary in development, that we are cooperating on the rights. With the big and expensive sports rights, we must be careful not to send the bill on to final customers, and a way to earn money on the rights is to find partners.

- I'm 100 per cent. sure, that partnership is a prerequisite for, that we do not destroy customer betalingsvillighed for major sports rights, says CHRONICALLY Group's managing director, Anders Jensen, for Media Watch.

The next major right, to be negotiated later in the year, is the Champions League. Here have CHRONICALLY Group the scandinavian rights until 2021.

In the Extra Leaf++ you can see lots of sports exclusive. Here you will get 2. division, Copa del Rey, boxing and much more delicious in content as the top League from the Inside.

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Updated: 11.02.2020 08:00
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