There was not a dry eye in sight in the Mercedes Benz Arena in Berlin on Sunday evening, when the Danish Counter-Strike team Astralis downloaded the team's fourth major – the largest in Counter-Strike.
The same can almost be said, when the player Nicklas Bendtner on September's first day signed a contract with the defending Danish champions, FC Copenhagen.
A couple of news, both of which have drawn considerable attention to themselves.
in Particular, the news on There's switch has filled the the total sportspresse, but looking at engagement on social media, especially Instagram, so is the Astralis-the boys, who have the leader's jersey on.
According to the figures, as Casper Heiselberg, digital manager of FC Copenhagen, has shared on LinkedIn, then reached FC Copenhagen all 174,411 interactions on Instagram last week, where Nicklas Bendtner was published as the team's new number 32.
Although it is the big numbers for the biggest superligahistorie long, so there for comparison, a piece of up to Astralis’ numbers on social media after a major victory in Berlin.
Thus, it reached the team's official channels on Twitter, Facebook and Instagram more than 32,5 million impressions during the finals, where nearly two million engagements contributed to an overall reach of just over 10 million, of which the vast majority were from Scandinavia, Europe and north America.
the Majority of Astralis’ followers are young adults between 18-34 years, which is usually difficult to engage in traditional media and that often makes the use of ad blockers, says Jakob Lund Kristensen, co-founder and CCO of Astralis Group.
- When we hit over 30 million impressions on the official channels, you can easily times that number, with both three and four, as players only contribute with at least the same per lookup. I dare say that we will collectively have over 100 million impressions in the course of the Major finals across all channels, says Jakob Lund Kristensen.
- It shows a little about how far we reach out, but even more important is the commitment we are experiencing. Esports fans are digital natives and accustomed to direct communication, and we have from the start chosen to place great emphasis on creating the person concerned, relevant and timely content - and engage us in dialogue.
- at the same time, we are working with a very clear communication strategy, where we map out the logistics for the individual messages, but also dare to be impulsive and invite the fans and stakeholders to completely close, says Jakob Lund Kristensen.
Astralis beat in major finals Avangar with 2-0. The team is after victory number two on the world ranking. The next task for the team is the New York ESL One at the end of september.
CS:GO - 12. sep. 2019 - at. 11:58 Kicked in the FCK: Now he is employed at the succeshold
CS:GO - 9. sep. 2019 - at. 18:55 After the historic victory: So much has Astralis-the boys earned
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