the Third Sunday in advent was the day where Ford destroyed the julehyggen for six-year-old Vilas Faurfelt and a number of other Danish children.
In a large set up promotions Ford namely invited children, who have bought the Tinkas advent calendar to go in the local store and get a nissehue similar to that Tinka has on in advance. But Ford has apparently not thought of that, it can cost dearly in families, when the saving on the number of purchased caps.
For a large number of families are gone in vain. Among them is 6-year-old Vilas Faurfelt that his parents have been allowed to talk with Ekstra Bladet about her experiences with Ford. And the young man does not hide how he reacted when it dawned on him that there were several hats:
- I was quite upset inside.
- It should have been on the head, and so I should have shown it to my friends, but then it was just sold out, he says.
And Vilas Faurfelt get the backing of several other of Ford Denmark's facebook page.
for example, Heidi Larsen puts it:
'In this sweet christmas time, where all the children are looking forward to christmas, and brings together Tinka cards and waiting in the tension on and find the special cards that can trigger a nissehue, so it is really disappointing that when the card and then finally coming in one of the packages and you run to a dealer and read a sign in the window all the Tinka hats are handed out, so that stays the sweet christmas get like destroyed, and you get a disappointed child.'
Dennis Nielsen complements in a second comment:
'We are in the same situation, as several others, we have a daughter of 4 years who had looked forward to getting a nissehue for its Tinka cards. It hurts in the heart to see his daughter so upset. Is it in any way possible to get the swapped the card for a Nissehue? So that would make a 4 year old very happy.'
One would otherwise think that Ford Denmark had learned to think for themselves. The situation was the same two years ago - yes, it has the company even explained in the press release that was sent out to lure families to the stores:
'the Opportunity to get a nissehue similar to the Tinkas was a resounding success in 2017 – and this year the hit will be both repeated and expanded.'
'Back in 2017 came the success of the Tinkas nissehue the back of the Ford, ran out of nissehuerne before christmas. Cooperation resultererede in long queues at the country's Ford dealers, where the number of visitors set a record.'
'the Ford has an expectation that the fight for the Tinkas nissehue again becomes the great point of attraction at the Ford dealers over the country in december and calls on all Tinka-fans not to wait too long, if you want to secure the famous nissehue.'
press officer: Ford awards a free Tinka nissehue to 5,54 % of children in Denmark
Ekstra Bladet has asked for Ford to Denmark's comments to the lack of christmas hats. Press officer Lene Dahlquist will only respond to mail. She writes:
'of course, It is regrettable that our cooperation with TV2 on the Tinka and Kongespillet has resulted in some parents and children have been disappointed. It has never been the aim.'
'Our desire is to create joy and synergy about the cooperation with TV2's advent calendar. For us at Ford, it has been important to Tinkas nissehue was a free gift as all had equal opportunity to get. Not only the parents who were ready to pay for them – or, for example, reserved for Ford customers.'
'the Ford still has more Tinka christmas hats, but it is really more of our Ford dealers has run out. I have knowledge of several other dealers who still have christmas hats. I know that our dealers help each other and send the christmas hats they have for other retailers, which is during the dry. In the last week, there was further sent an extra shipment to our dealers.'
'overall, Ford at no time offer unlimited quantities of christmas hats. We have all of the communications made aware that there are christmas hats as long as supplies last.'
'in return we have ordered many, many more christmas hats in the year. the Two and a half times more. In a total of 50,000.'
'To the orientation informs the Statistics Denmark is that, in 2019 is 901.203 aged 2-15 years. With 50,000 christmas hats for free distribution over the whole country, the results in, Ford awards a free Tinka nissehue to 5,54 % of children in Denmark. In addition, there has been a wealth of cosy juleaktiviteter in the Ford's dealers. Autograph sessions and selfies with Lasse and Tinka, julestuer with fritters or face painting m.fl. – all free of charge for all participants, turned up.'