Danish retail chain invented genbrugsskov for fun

'Anna and Clara, the owner of 987 HA genbrugsskov in Bohemia. The forest is planted with the previous year's discarded christmas trees - in connection they ha

Danish retail chain invented genbrugsskov for fun

'Anna and Clara, the owner of 987 HA genbrugsskov in Bohemia. The forest is planted with the previous year's discarded christmas trees - in connection they ha

Ann McDonald
Ann McDonald
07 February 2020 Friday 03:00
23 Reads
Danish retail chain invented genbrugsskov for fun

'Anna and Clara, the owner of 987 HA genbrugsskov in Bohemia. The forest is planted with the previous year's discarded christmas trees - in connection they have a small paper mill that manufactures their napkins'.

This is an ideal humorous' text has graced the stores of Danish chain store Søstrene Grene in the last 30 years, but according to the Consumer council Think, as DR Detector has asked, the text can be misleading for consumers.

It is because that it is actually possible to replant the christmas trees, writes DR.

the Criticism from the Consumer council Think bounces, however, on the executive director of Sisters Branches Mikkel Branches, as in an interview with the Detector holding firm in that customers can figure out the humour in the store's signs.

- The context, in Søstrene Grene, is that there is a story about Anna and Clara, which goes again through the store on different signs, which are being told different things, which is quite obvious is storytelling, and this sign is a part of the storytelling, he says.

the Sisters Branches have, in spite of the director's rejection of the criticism, according to the DR taken the publicized price tag down in their store on Amagertorv in Copenhagen.

Updated: 07.02.2020 03:00
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