This year we will talk about the role of AI in the development of cosmetic formulas, neurocosmetics, silent beauty, body skinification, new technobeauty gadgets, smell and emotions, exosomes and aesthetic medicine… The acceleration that Artificial Intelligence gives to cosmetics coincides in time with the confirmation of the connection between beauty and well-being and the importance of the mental factor for a good diagnosis of skin care. We take a look at what’s coming.
It is one of the beauty predictions of the consulting firm Mintel for 2024: mental well-being and physical appearance are connected. Let’s look at more treatments focused on the brain-skin connection that study how sensory stimulation can improve overall well-being. Psychodermatology (which explores the relationship between psychological well-being and skin health) and neurocosmetics (which focuses on the mind-skin dialogue) are gaining ground.
Shiseido, a pioneer in this field, won a cosmetic Nobel at the IFSCC 2023 Congress last September by relating the transmission of positive emotions through body odors, which opens the door to developing scented products capable of enhancing social communication between individuals and provide well-being. Luxury brands will incorporate more wellness and wellness will take a more luxurious approach – a win-win.
Advanced data analysis and personalized algorithms will allow brands to innovate and adapt to individual needs, according to relevant companies in trend predictions such as Mintel, WGSN and Cosmetics Business. AI is transforming the cosmetics industry by generating ideas, testing combinations of ingredients at breakneck speed to multiply their effectiveness and speeding up the development of new products.
“AI will shape the future of our industry. It is necessary to define where it could be best applied. For example, in 4D Digital Skin, an innovative skin analysis technology that allows you to digitally visualize the evolution of the skin over time,” said Frank Marilly, president and CEO of the EMEA region and the global fragrance division of Shiseido. at the recent 2nd edition of the brand’s Beauty Innovation Summit.
He also lends a hand to holistic beauty: “With AI-based data analysis we can accurately calculate correlations between various mental and physical indices and skin characteristics. The impact of mood on the skin is even greater than we thought,” says Chieko Okamura, director of the Human Data group at the Japanese brand.
According to global prediction company WGSN, in 2025 we will see a “digital duality” that will add a sensory layer to beauty through the use of personal avatars that help consumers choose products, and mind-linking technologies, such as platforms that measure the emotional response to aromas through brain wave activity.
Regenerative medicine that uses the body’s own resources to heal itself inspires skin care. We are talking about exosomes, tiny vesicle-shaped structures that contain cell proteins and portions of DNA and RNA that are excreted by them, which many professionals point out as the future of aesthetic medicine. What do they do? They regulate intercellular communication and stand out for their regenerative power. “It is the most powerful regenerative treatment, much more than those based on growth factors,” says Dr. Dèlia Vilà, director of Regenera Clínic, a leading center in aesthetic and regenerative medicine.
Treatments with material extracted from one’s own cells activate the production of collagen and elastin, eliminate redness and have an immediate revitalizing action. “It is obtained from the patient’s blood, which is treated in the laboratory and injected into the skin at the subdermal, dermal and epidermal level with different devices. The goal is to cause 24-hour inflammation to activate regeneration and start producing collagen. At this stage it is important to know what nutricosmetic supplements to take – Zinc, vitamins… – to promote this regeneration,” advises Dr. Vilà. At the end of the process, a superficial microneedle on the face, neck and neckline activates the entire self-regeneration process from within and naturally.
The quite luxury that triumphs in fashion will also be applied to beauty, according to the predictions of Mintel, which baptizes it as sophisticated simplicity. Their priorities: maximum quality of ingredients, functionality and tangible effectiveness (now it is valued that it is objectively demonstrable with clinical studies, research, transparency and certifications).
Body cosmetics incorporate specific serums with premium ingredients until now reserved for the face. It is also the goal of technobeauty, with equipment to treat cellulite, drain or exfoliate.
Pantone announced Peach Fuzz as color of the year and everyone started looking for peach tones that were in their mood. But TikTok, makeup and the catwalks have their own ideas and blue, especially in the look, seems to be one of the winning trends in makeup 2024. Without forgetting red.