It is not a typical jewelry brand. It’s something much bigger. Misui is a jewelry publishing brand born from the Swiss Union and its 175 years of tradition and experience in the sector that “develops innovative proposals combining authorship, art, creativity and craft,” says one of its star designers, Marc Monzó, who is also the creative director of this daring proposal.
It seeks to “provide objects where luxury derives both from the idea behind the piece and from its expression in the design and final production.” With a marked obsession with innovation (“we work on technical solutions that respond to creative needs without setting any limits, whether including new carving processes or uses of materials,” explains Monzó), the Misui team puts all its work into play. knowledge of the trade to achieve beautiful results but always with impeccable quality. In perfect balance between functionality and portability and with full involvement of local production (Barcelona workshops) in the entire production process.
Made up of collections and series of unique pieces, Misui’s portfolio is located in the field of fine jewelry with “very important, imposing proposals, which represent levers of credibility at the highest level and collections that are equally ambitious from a creative and technological point of view.” quality but at a lower price aimed at expanding the customer base,” describes Joan Gomis, project director.
It is, adds David Vendrell, CEO of Misui, a “living proposal, which expands and diversifies its languages with the gradual incorporation of new designers and prices that mostly range between 600 and 9,000 euros and can reach up to 250,000.” Or more. “Because for those looking for something extra, there is bespoke or custom jewelry,” Vendrell recalls.
Dome is the house’s newest and most poetic collection. It is a set of unique pieces in which Marc Monzó starts from the rounded section of the cabochon-cut gem to “establish a dialogue with the metal structure that surrounds it and from which it emerges as an expression of a desire that only it is revealed to us in part,” he summarizes. The beauty of Dome rests “in the opacity of the gems and the matte finish of the metals, gold or platinum, which avoid the reflection of light and shine to produce a calm frequency and a serene beauty inspired by architectural references in both shapes and forms. like the dome and in the selection and treatment of the materials.”
Marc Monzó also signs the Light/Beam collections (structures that graphically express the rays of light represented by stylized baguette-cut diamonds); One of a Kind (extraordinary compositions around unique stones as the maximum expression of luxury); Leaf (consistent like gold but light like leaves, they are pieces of plant shapes that refer to the world of ancient archaeological treasures) and the fun Fruitful (apples, pears, bananas converted into silver volumes as a tribute to the Barcelona silver tradition). And also Bridal (engagement rings reinterpreted with an unexpected vision that dismantles the classics). Complementing the cast of artists are Estela Guitart (tension between beauty and function); Noon Passama, which amuses with its balance between classic and futuristic; Marta Boan and her obsession with exploring the limits to reduce materiality as much as possible and simplify her forms; Etssuko Sobone, with a work that has won the International Diamonds and the Marzee and has even been included in exhibitions at the Museum of Modern Art in Kyoto and the Museum of Decorative Arts in Paris; and Félix Lindner and his game of contrasts and refined technique that borders on excellence.
But being artisanal and traditional but at the same time with this idea of treating luxury from a contemporary approach, Misui also offers a treasure to its clients. That of putting at your service its unique organizational structure as a jewelry publisher “taking advantage of privileged access to leading names in international design to develop personalized jewelry with the highest standards of quality and design and also attending to the indications of meaning and function suggested by the customer,” explains brand director Joan Gomis.
The result is exceptional. They are pieces that “condense the essence, moment and intention of the person who has hired that particular bespoke.”
