Design and architecture. Luxury and modernity. Innovation and creativity. Today a jewel is conceived as a small work of art, as an architectural piece to admire, conserve and preserve over time. This is how the Bulgari house understands each jewel in its emblematic Serpenti collection, which celebrates its 75th anniversary, and celebrated it in style at the emblematic Fundació Mies van der Rohe Pavilion with a brilliant party.
Nieves Álvarez, Martina Klein, Miguel Ángel Silvestre, FC Barcelona coach Xavi Hernández with his wife Nuria Cunillera, Carlos Godó, the CEO of the Godó Group, Ana Godó, editorial advisor and director of Libros de Vanguardia and Vanguardia Dossier and the artist Ignasi Monreal, were able, along with other guests, to enjoy a night of live Italian music, cocktails and dancing.
The Roman house chose this location to commemorate the 75 years of its famous Serpenti collection not only because of the enviable location of this building – very close to the Magic Fountain of Montjuic – but because it is studied in art history books. Mies van der Rohe said of architecture that it was like “the most faithful guardian of the spirit of the times, because it is objective and is not affected by individualism or personal fantasies.”
Serpenti bears a great similarity to this symbology of the eternal, which time does not fade. In Greek and Roman mythology, the snake was believed to possess powers of transformation and regeneration due to its ability to shed its skin. Today, Bulgari represents it symbolically as a piece of jewelry with a snake biting its tail, forming an infinite circle without beginning and without end.
From the house’s hometown, Rome, also known as the Eternal City, Bulgari wanted to transfer the history of Serpenti to its boutique on Barcelona’s Passeig de Gràcia. There, from October 18 to November 30, you can see the exhibition ‘Serpenti, 75 years of infinite tales’, a sample of the historical archive with contemporary High Jewelry creations and a magnificent work of art by the artist Ignaci Monreal.
