In a short time, artificial intelligence has become the supposed solution to all humanity's problems, especially in industries such as the media, leisure and entertainment. However, there are also experts and individuals who see it as the main threat to continue understanding the economy, society and culture as they have been understood up to now.
Be that as it may, the general assessment of this innovation is highly positive. This is so even if there is a risk that the enthusiasm in the reception of this technology reveals an uncritical and snobbish attitude. For now, there are not many rigorous studies that allow us to move from intuition and the shouting of social gatherings or colloquia to the cold and well-founded analysis of science.
One of the few exceptions in this regard refers to the use of artificial intelligence by audiovisual producers. And the conclusion of those responsible for the survey from which these ideas are drawn is as blunt as it is disconcerting. The result of the consultation shows that the public of the main world power, the United States, does not feel like watching movies or television programs generated by artificial intelligence, especially if characters that are not made of flesh and blood appear in the films.
In the investigation, carried out by technicians from Yahoo Entertainment and YouGov, it is specified that six out of ten people interviewed for this purpose believe that it is "a bad idea" to include digital replicas of actors. This point of view can be applied both to productions on the big screen and to series and spaces on conventional channels or streaming platforms.
Those who took part in this survey were also asked about whether it would be convenient for Hollywood corporations to allow them to work with scripts generated by automatic systems, and 63% spoke out against this concept and in favor of human authors. This initiative was carried out during a strike called by the Screen Actors Guild, an American union that represents more than 100,000 leading and secondary actors in film and television worldwide; and by the Writers Guild of America, a union of audiovisual writers.
The protest was organized precisely because both groups feel in danger because of artificial intelligence. The performers fear being replaced by deepfakes, a term often translated into Spanish as “ultrafakes” and which refers to the editing of videos with digitally recreated individuals who do not exist as they are seen on the screen.
Among many other examples, this was the method used in Rogue One: A Star Wars Story to show the face of the original Princess Leia, played in her day by Carrie Fisher, on the body of another actress, in this case, Ingvild Deila. . The same formula was followed in Indiana Jones and the Dial of Fate to bring Harrison Ford back to his youth, a measure described as "poison" by the president of the actors union, Fran Descher.